Entertainment One's SO SO Happy Launches Beauty Line, Boosts Licensing Program with New Partners

LOS ANGELES, May 27, 2015 /PRNewswire/ -- Entertainment One Licensing (eOne) and Kelly Teegarden Organics announce the retail launch of the SO SO Happy cosmetics line, which will debut at health specialty stores nationwide in Summer 2015. 

The collaboration has yielded the first all natural and organic, Ecocert certified makeup line targeted to young adults. For the launch, products included are lipsticks, glosses, lip treatments and balms manufactured in the U.S. with certified organic and natural, non-GMO ingredients that contain no known cancer-causing ingredients or hormone disruptors. 

"I'm so excited to launch this unique line of cosmetics; there are so many synergies between my brand and SO SO Happy," said Kelly Teegarden, CEO Kelly Teegarden Organics. "Both companies encourage their customers to make the most of who they are and to embrace a healthier happier lifestyle."

eOne has brought an additional partner into the SO SO Happy licensing program, signing Card.com for branded debit cards. 

The SO SO Happy brand has enjoyed extensive social media coverage this Spring with the launch in May of its Spring 2015 fashion collection from Iron Fist.  The apparel line debuted on popular e-tailer DollsKill.com and in the run-up to launch, has been extensively promoted on social media by influencers and celebrities such as singer Miley Cyrus (seen on DailyCandidNews.com) as well as blogs StealHerStyle and Lookbook.nu, which together garner more than 6 ½ million monthly views.

About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content.  The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand, South Africa and South Korea.  Through established Film and Television divisions, the company provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content. Its current rights library is exploited across all media formats and includes more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks.

About SO SO Happy
The SO SO Happy brand message is one of positivity and core values: embracing your individuality, being kind, spreading love, and believing in yourself no matter what is standing in your way.  As a way of giving back, the company donates 10% of its profits to organizations which offer meaningful support to teens and young adults.

Photo - http://photos.prnewswire.com/prnh/20150526/218664

SOURCE Entertainment One Ltd.