PARK RIDGE, Ill., Jan. 25 /PRNewswire/ -- Although most Americans are used to technology or Web startups emerging from California's Silicon Valley, a new breed of Web-based businesses, entertainment shopping sites such as for10cents.com (http://for10cents.com), have come to the United States from Europe.
Launched from Poland, for10cents.com as well as other entertainment shopping sites like Swoopo from Germany are thriving in the U.S. market. "While many businesses are tanking in the current recession, the entertainment shopping industry is booming," said Ms. Puja Khanna, marketing manager of for10cents.com. "In fact, for10cents.com has grown substantially and is holding its own against competitors."
The main issue that companies like for10cents.com had to face in the United States is to gain trust of its members. "What we've had to fight against most in establishing for10cents.com is not the economy but cynicism and critics," said Khanna. "We receive a large number of e-mails every day from people who have a hard time understanding our model at first glance. From that point on, it becomes our job to turn skeptics into believers. And once they do understand, they become hooked."
According to Khanna, "Our customer service department's motto is 'knowledge is power.' This might be the only company where the upper management actually gets on the phone and tries to resolve a customer's issue."
"Our staff works hard to create a positive experience for customers and is supported by upper management with strong morals and an exemplary work ethic," she continued. "Of course, many customer antics help lighten the mood, too. Those antics are actually one of the reasons that we have decided to let newcomers get their feet wet in daily beginners' auctions, which provide a relatively protected environment, away from the more ultra-competitive participants." The beginners' auctions began this month and are open only to new customers with no winnings or a certain number of limits.
The customer antics that Khanna cited include individuals who "play detective" by looking for other bidders' logins on social networks, spending hours watching the website and creating tallies of auction outcomes, or investigating whether other users reached the won auction's limit or if winners collaborated with other users. In addition, auction participants have been known to use the "co-branding" tactic of creating logins similar to those of other heavy players to mislead competitors (e.g. "BidingOver" versus "biddingover").
"Our customer service team advises participants how to hold their own when the competition deploys tricks of the trade," said Khanna. "We keep watch and give such advice because we want to make sure that our customers feel secure and do not lose faith in us. We will continue to go to great lengths to keep their faith in us."
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