Entrepreneur Reveals 10 Leading Business Sectors For 2012 Amid The Strongest Entrepreneurial Surge In 15 Years
IRVINE, Calif., Nov. 29, 2011 /PRNewswire/ -- As the approach of 2012 inspires entrepreneurs to launch new ventures and start the next chapter in their business plans, Entrepreneur magazine reveals 10 emerging markets and business opportunities ready to be seized. At a time of high market saturation, these sectors offer opportunities still on the upward trend for business owners looking to make their mark, expand their agendas, and position their companies for growth.
"It's time for business owners to step back, refocus and take a look at their companies with a fresh perspective," says Amy Cosper, VP and editor in chief of Entrepreneur magazine. "The top trends are indicators of business strength and areas of opportunity. Examining how they are working for others today can influence how other entrepreneurs can adapt and enhance their companies for the future."
The list looks at the companies leading the way by demonstrating how business in these areas is being done:
- Decision Engines – Discovery fueling invention and purchases
- Collaborative Commerce – Community sharing, bartering, lending, renting and gifting
- Customization – Uber personalization
- True Mobility – Leaving the PC behind
- Creativity – Inspiration from the Everyman
- Urban Farming – Local, local, local
- Gamification – Revolutionizing customer engagement
- Design – Pretty goods for the masses
- Extreme Fitness – Boot camps and mud runs to beat workout boredom
- Jobs – Rescuing the unemployed
- The One to Watch: Unmarrieds – Catering to Singles
When facing an uncertain economy, the roll-up-your-sleeves, DIY mentality becomes a necessity for those who want to take charge of their own paths. It's no wonder that the power of the individual's choice is an overarching business theme for 2012, including using decision engines to create distinct purchasing experiences. Customers get tailored recommendations based on information they've already shared, and online companies in the travel industry, such as Wanderfly, are reaping the benefits of this model. The coinciding creativity trend celebrates the unique talents of the Everyman. Leading the way is Blurb, which allows users to publish quality, personalized books—not as products to sell, but to use as they see fit.
This year's trends culled by Entrepreneur are framed by a timely upsurge in entrepreneurship. In 2010 alone, a record 565,000 new businesses were created, signaling the most entrepreneurial growth in 15 years, according to the Kauffman Foundation. Entrepreneur's featured trends are a useful guide for those testing out the startup waters or revitalizing an existing business to meet a growing consumer need.
To read the complete feature on the top entrepreneurial trends, pick up a copy of the December issue on sale at newsstands now.
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SOURCE Entrepreneur Media Inc.
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