Entrepreneurs Launch FreshBiz Craze to Inspire Players to 'Win the Game of Life'

TEL AVIV, Israel, August 7, 2012 /PRNewswire/ --

A team of Israeli-based entrepreneurs have developed a new hands-on game which combines traditional aspects of the world's most popular board games with themes that fuel self-accomplishment and getting ahead in life.  The game has already generated heated interest in game-focused blogs and social media sites.

On August 8^th, FreshBiz (http://www.freshbiz-game.com) will become the most ambitious Israeli-based entity to launch a funding round via the popular funding site KickStarter aiming to generate $120,000 over the following month.

To date, initial capitalization from private sources has been $500,000. Projections are for $2 million of revenue within a year of completing the campaign, accounting for one million players and 20 business centers within a period of three years and 1,000 to 2,000 facilitators around the world.

FreshBiz will be officially re-released in board and digital versions in the coming months. It is the brainchild of Ronen Gafni, 39, who sold his home in Northern Israel for the sole purpose of creating and promoting the game which has already become a mini- sensation within the cutting edge Israeli hi-tech world.  He rapidly sold all 1,000 beta-version games produced.  

The game's tagline "changing the way you play business and life," takes FreshBiz beyond a mere gaming experience and helps guide players through many dimensions of life.  "People inevitably try to apply the lessons they learn in their hour around the board to all kinds of real-life challenges," says Simcha Gluck, 33, a Co-Founder and Senior FreshBiz Facilitator.  "FreshBiz transcends the board and impels people to apply its wider lessons in their lives."

The KickStarter campaign aims to raise $120,000 within one month (from 8.8 to 9.9) which will be allocated to fund a complete redesign of the physical game as well as support development and marketing for the digital version, which will be available in multiple electronic formats for Ipad, Iphone, Android and PC. According to Gluck, an added goal is to simultaneously create a FreshBiz community, where an app will help users identify fellow FreshBizers to compare experiences and share contacts utilizing the model of social media via a new model of connecting people who have benefited by playing the game.

FreshBiz workshops have already been offered to leading corporations including IBM, HP and Google.

Among those who have provided FreshBiz with some of its early critical acclaim is the best-selling author and Real Estate Investor Robert Shemin who said after playing the game, "FreshBiz is a brilliant tool to learn about the new world of business in a fun & creative way."

For more information please contact:
Jeremy Wimpfheimer
Lone Star Communications
[email protected] 
+972-54-659-7795

SOURCE FreshBiz