CHICAGO, Aug. 22, 2017 /PRNewswire/ -- Envestnet | Tamarac today announced it has launched the Tamarac app on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Tamarac will now easily integrate client, household and account data from its portfolio management software to provide a powerful and comprehensive platform solution for independent registered investment advisors (RIAs).
"Advisors can lose hours of productivity if their CRM and portfolio reporting applications are not in sync, exponentially increasing the time it takes to enter data between systems and servicing their clients," said Stuart DePina, president of Envestnet | Tamarac. "With this new integration, we're providing advisors with more choices regarding their CRM platform, while streamlining their regular workflows and enabling them to provide a higher level of service to their investor clients."
Financial advisors can easily create new clients and households in Tamarac from Salesforce and they can utilize the app's flexible configuration to easily map Tamarac data to customized Salesforce fields and records. For example, household addresses updated in Salesforce will automatically update the mailing label in Tamarac for client reporting. This user friendly setup makes the field-mapping experience turnkey, with no need for a web developer.
RIAs that use both the Tamarac portfolio management platform and the new Tamarac app can experience significant efficiencies with this integration, including:
Streamlined data maintenance through bi-directional data integration to cut down on dual data entry.
The ability to control and configure which data fields are integrated, allowing for deep customization.
Single sign-on between the two systems for ease of use and daily workflow.
Automatically updated financial accounts, allowing advisors to see clients' financial pictures clearly.
Tracked updates to client address and household assignments to audit when data was updated and by whom.
Compatibility with Salesforce Lightning technology for Sales Cloud and Financial Services Cloud.
"The Envestnet | Tamarac-Salesforce integration greatly simplifies our prospect-to-client conversion process, as well as making our daily workflows and data maintenance much more efficient. Integrated data ultimately translates into a better end-client experience," said Michael Kossman, COO & CCO at Aspiriant. "Tamarac continues to be a dedicated and innovative technology partner, allowing us to focus on providing our clients with a superior service offering."
"Everyone and everything is getting smarter and more connected than ever before, and companies are looking to transform the way they connect with customers, partners and employees," said Kori O'Brien, SVP, ISV Sales, Salesforce. "By leveraging the power of the Salesforce Platform, Envestnet | Tamarac provides customers with an exciting new way to deliver a comprehensive and scalable platform for financial advisors."
Technology integration turbocharges advisor productivity. According to a recent Aite Group study, Independent registered investment advisors (RIAs) with advanced technology integration allocate nearly 19 percent more time to client investment management compared to their peers with basic or no integration. Additionally, independent RIAs with advanced technology integration benefit from a 50 percent increase in advice activity, which translates into 57 percent more clients served, 78 percent larger books of business and 46 percent greater practice revenue compared to their peers without advanced integration, according to the same study1.
About Salesforce AppExchange Salesforce AppExchange is the world's leading enterprise apps marketplace that empowers companies to sell, service, market and engage in entirely new ways. With 3,500 partner apps and more than 4 million customer installs, it is the most comprehensive source of cloud, mobile, social, IT and data science technologies for businesses.
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About Envestnet Envestnet, Inc. (NYSE: ENV) is the leading provider of intelligent systems for wealth management and financial wellness. Envestnet's unified technology enhances advisor productivity and strengthens the wealth management process. Envestnet empowers enterprises and advisors to more fully understand their clients and deliver better outcomes.
Envestnet enables financial advisors to better manage client outcomes and strengthen their practices. Institutional-quality research and advanced portfolio solutions are provided through Envestnet | PMC, our Portfolio Management Consultants group. Envestnet | Yodlee is a leading data aggregation and data analytics platform powering dynamic, cloud-based innovation for digital financial services. Envestnet | Tamarac provides leading rebalancing, reporting, and practice management software for advisors. Envestnet | Retirement Solutions provides retirement advisors with an integrated platform that combines leading practice management technology, research and due diligence, data aggregation, compliance tools, fiduciary solutions and intelligent managed account solutions.
More than 57,000 advisors and 2,500 companies including: 16 of the 20 largest U.S. banks, 38 of the 50 largest wealth management and brokerage firms, over 500 of the largest Registered Investment Advisors, and hundreds of Internet services companies, leverage Envestnet technology and services. Envestnet solutions enhance knowledge of the client, accelerate client on-boarding, improve client digital experiences, and help drive better outcomes for enterprises, advisors, and their clients.
For more information about Envestnet | Tamarac, please visit www.tamaracinc.com and follow @TamaracInc.