eos Products Launches New Skincare Collection, Aqua
The cross-category collection harnesses the power of water and marine botanicals
NEW YORK, March 19, 2018 /PRNewswire/ -- eos Products, known for its iconic lip balms, shave creams, and hand & body lotions, announced the introduction of eos Aqua, the brand's first cross-category collection, which includes skincare and lip care products with transformative textures derived from and influenced by water and the sea.
"eos has always been committed to delighting our consumers in everything we do. With Aqua, we are bringing a complete sensorial experience to the mass skincare market," said eos Products Vice President of Marketing, Nancy Chan. "We've developed a curated, high performance skin and lip range with high-quality ingredients, a unique sensory experience in delightful packaging."
eos Aqua is the first of a planned series of cross-category collections for eos and is the brand's first foray into regimen-focused skincare. eos Aqua features sustainably-sourced sea kelp and Irish moss, two of nature's most versatile and hydrating marine botanicals. The multi-tasking collection consists of an assortment of transformative, tactile skincare products infused with unique textures that delight the senses.
Made for all skin types and skin tones, the collection of six products includes Aqua Hydrating Skin Prep, Aqua Glistening Lotion, Aqua Purifying Clay Mask, Aqua Exfoliation Lip Scrub, Aqua Deep Hydration Lip Mask, and Aqua Dynamic Lip Gloss. Each of the products has a distinct sensory experience. For example, the collection's hero product, the Aqua Hydrating Skin Prep, instantly turns from cream to a soft water-like texture once applied to the skin, leaving a super smooth finish. The versatile formula works triple duty as a toner, serum, and moisturizer, providing the right amount of hydration for any skin type – and perfect to use before makeup.
eos Aqua follows the launch of eos Crystal, the first wax-free lip balm, which disrupted the lip care industry in 2017 with a vegan formula that hydrates without the heaviness of wax. "We invest heavily in every element of our products – from the shape and feel of the product packaging to the high quality ingredients that deliver superior performance," said eos Products Executive Vice President of Research & Development Dr. Mike Wong. "With eos Aqua, we are able to bring the soothing nature of water to life in a refreshing formulation that delights consumers with every use."
eos Aqua pricing ranges from $10 to $20 per product and the products are free of parabens, phthalates, mineral oil, petrolatum, and formaldehyde. They are dermatologist-tested, gluten-free and not tested on animals. eos Aqua debuts exclusively on evolutionofsmooth.com/aqua.
About eos
eos is a market leader and trailblazer in the lip care sector, having sold over half a billion lip balms worldwide. A consumer favorite, eos has more than 9 million fans – and growing – across Instagram, Facebook and Twitter. Recognized for its quality and appeal, eos has received multiple accolades and holds numerous credentials, including the USDA Organic and European ECO-Cert COSMOS seals, was recommended by StiWa in 2017 and is the recipient of the 2017 Women's Choice Award seal for outstanding customer experience.
eos is a leading beauty and skincare brand that originated around a key insight: women want products that deliver moments of delight that transcend daily routines. eos successfully translated that insight to its iconic lip balms, hand and body lotions and shave creams. eos products are hypoallergenic, dermatologist-tested, gluten-free, and packed with nourishing vitamins and natural skin-conditioning oils. eos products can be found in both high-end and mass retailers, and are also available on www.evolutionofsmooth.com, where further information is also available.
Contact:
Ryan Mary Clark
Behrman Communications
(212) 986-7000
SOURCE eos Products
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