EP YAYING Debuts SS27 Collection at MODE Shanghai Fashion Week

SHANGHAI, Oct. 14, 2026 /PRNewswire/ -- EP YAYING will present its Spring/Summer 2027 collection at the 2027 Shanghai Fashion Week MODE trade show from October 8 to 12, 2026, at Booth F17-01, Tower T2, Jingyao Hongqiao, 688 Tianshan Road, Changning, Shanghai, marking the global buyer launch of its new season. As an international brand defined by high-end luxury positioning, EP YAYING anchors its MODE presentation around world-class materials, Chinese craftsmanship and cultural heritage, creating a buying space where international retailers can select, trace and order across materials, ateliers and full-scenario product lines.

For SS27, EP YAYING centers its material story on the "YAYING Three Treasures," reflecting the brand's deep commitment to natural materials and artisanal mastery. 6A-grade mulberry silk from the brand's organic sericulture base in Ningnan, Sichuan, is used for lightweight spring/summer silk apparel and textiles. Snowfield yak down continues the brand's supply-chain collaboration with Aba and Nagqu, using naturally collected fiber and low-dyeing processes for knitwear and light outerwear. Alashan "white-on-white" cashmere, at approximately 15.5 microns, is supported by a self-built ranch base and per-item QR traceability for premium knits and trans-seasonal pieces. Together, these three top-tier Chinese natural materials embody the brand's enduring commitment to making fine clothing with fine materials, upheld by generations of dedication and craftsmanship.

At the booth, EP YAYING will present five interconnected directions: the EP YAYING main line, Blue Label contemporary ethnic collection, Red Label high-end collection, shoes, bags and accessories, and home lifestyle. The main line covers elegant workwear, relaxed everyday dressing and fashion sport. Blue Label draws on the octagonal-star motif and Miao and Yi intangible cultural heritage patterns, developed through the embroidery and pleating ateliers for cultural-occasion dressing, carrying forward the legacy of Chinese ethnic traditions. Red Label uses peony and ruyi as heritage codes for elevated workwear, daily wear and social occasions. Shoes, bags, accessories and the home line complete the lifestyle offer, extending from apparel into tea, porcelain, silk textiles and garment care.

The brand operates three creative centers in Paris, Shanghai and Jiaxing respectively, together with its Traditional Chinese Garment Culture Research Building, and runs ateliers covering embroidery, pleating, handbags, footwear, cashmere outerwear and reconstruction. This system connects mulberry silk, yak down and cashmere from raw-material swatches and pattern drawings through to finished-garment craft, showcasing a profound heritage of craftsmanship and savoir-faire. For SS27, the display replaces heavy conceptual packaging with material swatches, physical craft samples and collection prototypes, helping international buyers read construction, made-to-order lead times and sustainable packaging more clearly.

EP YAYING first joined MODE in March 2026 and returns for this second consecutive participation. Through MODE's "See All • See Together" trade platform, the brand aims to deepen long-term partnerships with buyers from Europe, Southeast Asia, the United States and Central Asia, communicating Chinese materials, owned ateliers and multi-scenario product systems as professional assets — positioning its global growth around culture, material and craft rather than low-price export.

Founded in 1988 and rooted in Jiangnan, EP YAYING specializes in China's finest natural materials — mulberry silk, yak down and cashmere — supported by in-house ateliers, and creates high-quality lifestyle products for contemporary women across work, culture, daily life and home.

SOURCE EP YAYING