REDLANDS, Calif., Jan. 29 /PRNewswire/ -- Avatar, director James Cameron's epic motion picture, is being touted as a breakthrough in filmmaking technology for revolutionizing the way 3-D movies are made. But Avatar's influence is being felt far beyond the theater as the movie is also driving a revolution in the way 3-D movies are being promoted.
The producers of Avatar wanted movie posters that reflected the breakthrough 3-D experience they delivered in the theater - that's why they turned to the team at Virtual Images. The latest 3-D marketing revolution came in the form of 3-D movie posters that have unimaginable depth and clarity. The Ultra-3D Avatar posters were produced on new lenses utilizing a unique technology developed by Virtual Images.
"When studios want to make an impact and draw viewers to the theater, they rely on our 3-D artists and expertise to translate a creative vision from 3-D film to 3-D print," said Dave Corey, general manager of Virtual Images. "3-D is a storytelling medium that connects with movie-goers and expands the 3-D experience beyond the theater."
Virtual Images worked with 20th Century Fox to produce nearly 2,000 Ultra-3D movie posters located in theaters and high-traffic venues throughout the United States and internationally. The posters were launched just in time for Avatar day on August 21, 2009, helping to create substantial buzz for the most anticipated 3-D movie of 2009.
With more than 15 years experience connecting a brand's message to 3-D, Virtual Images has helped to promote some of the highest-grossing movie titles such as Transformers, Batman, Star Trek, Harry Potter, Ice Age and Iron Man.
About Virtual Images, Inc
Virtual Images, an IGH Solutions Company, headquartered in Redlands, California, is the leading provider of 3-D marketing products. Their patented software and advanced production equipment ensure the most dynamic 3-D imagery. With expert designers and leading 3-D artists in-house, Virtual Images helps entertainment marketers, publishers, and advertising agencies break through the clutter using 3-D technologies to engage consumers. For more information, visit their website at: http://www.viu.com
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SOURCE Virtual Images, Inc