PLEASANT RIDGE, Mich., July 13, 2011 /PRNewswire/ -- ePrize today announces the acquisition of the customer relationship management (CRM) division of Apollo Data Technologies, a Chicago-based predictive analytics firm.
The acquisition continues to broaden ePrize's product offerings, which over the past year have expanded into social and community management as well as mobile and location-based solutions. By providing in-depth analyses of campaign executions, as well as deeper consumer behavior insights, ePrize can advise brands on new methods to interact with consumers based on data-driven decisions.
"Consumer insights and data analytics are now essential aspects of running multi-channel campaigns. Marketers need deep understanding of how consumers are interacting with campaigns that are simultaneously appearing in mobile apps on smartphones and tablets as well as in Facebook apps and on traditional websites," said Matt Wise, ePrize CEO. "Apollo's team brings decades of experience and outstanding predictive analytic application development to our clients."
"It's a win-win," said Jeff Kaplan, Apollo Data Technologies CEO. "We are thrilled to see our CRM division go to a company like ePrize where it can be applied against their distinguished client base. For Apollo, we're excited to solely focus on our fast-growing health care segment and bring innovative predictive analytics solutions to hospitals, so they can run as profitable businesses and increase quality patient care."
The new ePrize analytics division will be based in Seattle and led by Kaiser Yang, senior vice president and managing director for ePrize.
About ePrize, LLC:
ePrize creates engagement across digital channels. With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs, mobile and social media apps and management. Since 1999, ePrize has successfully launched more than 7,000 campaigns in 44 countries for 76 of the top 100 brands including Coca-Cola, General Motors, The Gap, HSN, Miller/Coors, Yahoo!, P&G, and AT&T. Headquartered in Detroit, the company also has offices in New York, Chicago, Atlanta, Los Angeles and Seattle. For more information, visit www.eprize.com.
About Apollo Data Technologies:
Apollo Data Technologies delivers true predictive analytic solutions for key vertical markets with a focus on healthcare. Apollo discovers hidden patterns and trends in data to help businesses, hospitals and health systems operate more effectively and efficiently. Its team of award-winning Ph.D.s and software engineers bring decades of distinguished work in building and designing data mining applications, and the practical business acumen and experience in applying the results.
For healthcare, Apollo detects anomalies and trends in patient billing, and clinical data to identify lost revenue, improve cash flow and automate manual processes. Its predictive analytics applies the science of advanced statistics and data mining to flag errant accounts and claims with a greater degree of accuracy than traditional methods. For more information, visit http://www.apollodatatech.com.