EQ Labs Chosen to Sponsor Las Vegas Celebrity Sports Awards

Nominees Include Andre Agassi, Floyd Mayweather, Mike Tyson, Randy Couture, Frank Thomas, Greg Maddux, and Randall Cunningham

Oct 14, 2010, 08:00 ET from EQ Labs, Inc.

LAS VEGAS, Oct. 14 /PRNewswire/ -- EQ Labs (Pink Sheets: EQLB) announced today that it has been chosen to sponsor the National Las Vegas Entertainment and Sports Hall of Fame Vegas Star Awards along with The Palms Hotel and Casino and Adidas.  Furthering EQ Labs' commitment to use some of the world's most well known celebrities to build its EQ Energy drink into an internationally-known brand, EQ Labs is sponsoring the 2 day event in Las Vegas.

Among the many celebrities that have been nominated to receive an award are tennis great Andre Agassi, auto racing superstars Kurt and Kyle Bush, boxing great Floyd Mayweather, MMA Hall of Fame inductee Randy Couture, NFL Pro-Bowler Randall Cunningham, and billionaire businessmen Gavin and George Maloof. Earlier this year, EQ Labs announced its plan to utilize internationally know celebrities to build its brands.

"We are extremely happy that our products are receiving the recognition they deserve. This opportunity that was presented to us is just another great opportunity to accelerate the sales of our energy drinks," said Mo Owens, Chief Executive Officer of EQ Labs. "This 3 day event gives us a great opportunity to close additional sponsorship opportunities with these very well known celebrities," concluded Owens.

About EQ Labs, Inc. EQ Labs is engaged in the development, marketing and sale of EQ ("The Smart Energy Drink"). EQ is an effervescent tablet that can be dissolved in any beverage to provide instant energy. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee. EQ is currently sold at Best Buy, select 7-Eleven and Walgreens stores, Terrible Hearst, and other leading retailers. For more information about EQ, visit: http://www.drinkeq.com/.

The EQ Labs, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7430

Forward-Looking Statements: This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by EQ Labs, Inc. are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance, or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

SOURCE EQ Labs, Inc.