NEW YORK, Dec. 5, 2013 /PRNewswire/ -- Earlier this year, EquaMetrics Inc. unveiled RIZM™, a cloud-based, drag & drop tool suite that made it possible for anyone with a personal computer to deploy complex automated trading strategies. By putting all the quant-trading horsepower of Wall Street into an easy-to-use cloud application, EquaMetrics gave everyone the ability to execute complex trading strategies with previously impossible ease and sophistication.
Now they are innovating their business model, too, by adopting the freemium model and making RIZM™ accessible to all traders.
As of today, anyone can use the algobuilding, backtesting, and paper trading features of RIZM for free.
"Our aim is to bring elite institutional trading capabilities to everyone, and we're taking the next step towards that goal by making a large portion of RIZM free to access," said CEO Chris Ivey. "This shift in our business model embraces the way sales and monetization have evolved on the modern web - tactics that the majority of FinTech is lagging on. This free version of our software will allow customers to see the enormous value RIZM adds, and choose paid features as they see fit."
Why does this matter? Because algorithmic trading represents 70% of the equity volume in the US and is a growing movement. Just as options trading did before it, "algo trading" is gaining popularity. Algo trading is not as complicated as it sounds. It is simply a rules based automated trading system. Users choose the rules for their strategy. It also lets traders test and analyze investment strategies before they deploy them, removes emotion from trading decisions, and can trade more quickly than humans would ever be able to.
Now available in a freemium format, RIZM eliminates the expense, complexity, and staffing needs that algo trading used to require. Users can simply drag-and-drop widgets to set key actions, indicators, and methods, so they can easily create the conditions and parameters of their algorithms with a simple, one-stop solution.
EquaMetrics is a New York-based financial technology firm that has developed an innovative cloud-based platform enabling traders across all asset classes to leverage algorithmic trading. Founded in 2011, EquaMetrics has raised $4.5 million from private angel investors and has built a team of industry leaders, entrepreneurs and financial technicians. For more information, visit www.equametrics.com.
SOURCE EquaMetrics Inc.