ERA Recognizes 20 Of Guthy-Renker's Direct Marketing Campaigns With Nominations For Annual Moxie Awards

SANTA MONICA, Calif., Aug. 21, 2013 /PRNewswire/ -- The Electronic Retailing Association (ERA) announced that Guthy-Renker_^™ received nominations for the annual Moxie Awards in thirteen different categories for the Proactiv^®, Meaningful Beauty^® and WEN^® brands. With the 2013 nominations, Guthy-Renker adds 20 nominations to its impressive Moxie Awards nomination tally, totaling 102 nominations since 1993. 

The company's new Proactiv+ and Meaningful Beauty long-form infomercials were both recognized in the Best Long Form of the Year category. The two brands received 11 combined nominations for 2013.

The Moxie Awards Gala will take place on Thursday, September 26, 2013 in Las Vegas, just days before Guthy-Renker celebrates 25 years of direct-to-consumer success as a company. 

The full list of Guthy-Renker's Moxie Awards nominations includes:

Best Long Form of the Year Over $250K
Meaningful Beauty - Guthy-Renker
Proactiv+ - Guthy-Renker

Best Celebrity Presenter 
Cindy Crawford, Meaningful Beauty 4 - Guthy-Renker

Best DR Radio Campaign
Proactiv: "Girl Talk" - Guthy-Renker

Best DR Website
Meaningful Beauty 4 - Guthy-Renker
Proactiv+- Guthy-Renker

Best Long Form DR Corporate Branding
Meaningful Beauty 4 - Guthy-Renker
Proactiv+ - Guthy-Renker

Best Long Form, Beauty
Meaningful Beauty 4 - Guthy-Renker
Proactiv+ - Guthy-Renker
Wen 3 V.4 - Guthy-Renker

Best Mobile Marketing Campaign
Meaningful Beauty 4 - Guthy-Renker

Best Short Form - DR Corporate Branding
Meaningful Beauty: Advanced Story - Guthy-Renker

Best Short Form, Beauty
Meaningful Beauty: Advanced Story - Guthy-Renker
Proactiv: Dark Spot Focus on Value - Guthy-Renker
Proactiv: "Jurnee" Deep Cleansing Brush - Guthy-Renker

Best Short Form, International DRTV Production
Proactiv Japan: Cleansing Brush - Guthy-Renker

Best Use of an Online Video
Proactiv: "Kaley Cuoco Confronts Her Past" - Guthy-Renker

People's Choice: Short Form
Guthy-Renker - Proactiv: Dark Spot Focus on Value 

People's Choice: Long Form
Guthy-Renker - Meaningful Beauty 

For more information on the Moxie Awards, please visit http://www.d2cshow.org/content/moxie-awards-gala.

For more information on Guthy-Renker, please visit www.guthy-renker.com.

About Guthy-Renker, LLC

Guthy-Renker is one of the world's largest and most respected direct marketing companies, with distribution in more than 68 countries.  Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories.  Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry. 

Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of the Electronic Retailing Association (ERA).  He was elected the first chairman of the ERA's Executive Committee /Board of Directors and now serves as Chairman Emeritus. 

More than sixteen years ago, Guthy-Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world's best-selling acne treatment product, helping millions to achieve the goal of clear skin.

Guthy-Renker has a superior track record of customer satisfaction.  Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.

Guthy-Renker is headquartered in Santa Monica, CA with offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Tokyo, Japan; Sydney, Australia; Hong Kong; and Gurgaon, India.

SOURCE Guthy-Renker, LLC