Erbaviva Launches Collection Rebrand For 20-Year Anniversary
& Unveils New Organic Facial Skincare & Men's Grooming Lines for Fall
Aug 22, 2016, 09:01 ET
CHATSWORTH, Calif., Aug. 22, 2016 /PRNewswire/ -- Reflecting its long history of innovation, Erbaviva will celebrate its 20th anniversary this year with a beautiful new brand design. This Certified USDA Organic and Demeter Biodynamic handmade collection is known for their "farm to bottle" techniques and emphasis on the highest quality ingredients and sustainability. Erbaviva also marks this landmark anniversary with the debut of a new USDA Organic Facial Skincare range and Men's Grooming line, launching November 15th.
The new look will embody an elegant "modern apothecary" aesthetic that ideally complements Erbaviva's healthfully formulated, highly therapeutic organic personal care products. Designed by European advertising agency Air Paris, the rebrand showcases chic bottles that capture the warm, rustic and weathered natural elements of California organic culture. Also inspiring its new artisan apothecary design is the brand's enduring commitment to nature, the efficacy of organic and biodynamic farming as well as 19th century botanical remedies. This approach has created a cadre of loyal and passionate Erbaviva followers, and continues to influence the selection of source ingredients and the formulation of new products.
Among them is the much anticipated launch of Erbaviva Facial Skincare and Men's Grooming. The skincare line will consist of facial cleanser, lip balm and facial firming oil, which will all be displayed in sophisticated rose and white packaging. Men's Grooming will include beard oil, shave soap and beard wax and will be packaged in sleek auburn wood and rustic tin containers, appealing to every kind of man.
"We are excited to finally launch our new brand design along with two new categories. Being one of the earliest pioneers in organic personal care, a thoughtful redesign was long overdue," stated co-founder Robin Brown. "Having made a name for ourselves with our premium Mother and Baby categories we wanted to capture the essence of what we do well and incorporate our expertise into "babying" the skin with a unique range of USDA organic products for face and for men. Incorporating efficacy-rich botanical ingredients along with our exceptional range of essential oils we have created some wonderful new products that reflect the Erbaviva style and European artistry that is behind everything that we do."
Erbaviva creates healthy, effective personal care products that organically connect you with nature. The average woman absorbs 2KG of chemicals into her body from conventional cosmetics every year! The average child is exposed through conventional body care products to at least 27 chemicals a day including some associated with cancer, brain and nervous system damage, allergies and hormone disruption. Erbaviva consists of true organic products that are free of dangerous pesticides, artificial fertilizers and other toxic chemicals including parabens, phthalates, sulfates, PEGs, and other endocrine disruptors.
Erbaviva is a luxury line with the mission of organically simplifying and bettering the beauty world. The company is proud to be among the trendsetters in the world of organic personal care, adhering to the highest standards of ingredients, development processes and sustainability – but now with a whole new look!
ABOUT ERBAVIVA
Erbaviva offers premium organic personal care products that fuse European artisan quality with healthy California organic culture. Unique and delightful, each exquisite product is handcrafted with distinctively pure living herbs, essential oils and botanicals, sourced near and far, and to the highest standards of organic certification, safety, efficacy and sustainability. From "farm to bottle," Erbaviva practices sustainability and holistic farming, including biodynamic certified products, to create healthy products that better the lives of people while working harmoniously with nature. For more information, please visit www.erbaviva.com.
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SOURCE Erbaviva