eReatah Launches Private Beta of the First Cross-Genre E-book Subscription Service

WILMINGTON, N.C., Sept. 3, 2013 /PRNewswire/ -- eReatah (www.eReatah.com), a groundbreaking e-book subscription service that offers 80,000+ titles spanning every genre, launched its private beta today.  Available for all iPads, iPhones (iOS) and Android devices, the Web- and app-based service allows users to choose from three different plans and acquire e-books for 20 – 40+% less than their average retail price.

eReatah offers personalized recommendations based on the user's reading history and on similar selections enjoyed by other eReatah members. eReatah's recommendation system has the unique ability to read and analyze the books a member has read in order to find books that share similar topics and themes. The service also offers a fun and unique "If These Two Books Had A Baby…" feature that enables the user to select any two book titles and find books that combine aspects of both.

Additional eReatah features include:

• Device-independence; the eReatah app can even be sideloaded for Kindle Fire, Nook Tablet or Kobo Tablet
• Choice of three plans (two e-books per month for $16.99, three for $25.50 or four for $33.50) with ability to change or cancel at any time
• Convenient in-app downloading process
• Ability to access downloaded e-books on up to six different devices
• Full ownership of all downloaded e-books; eReatah is not a rental or streaming service
• New titles added as they are released
• Referral program with gift card prizes

Founder Bryan Batten spent two years developing and implementing a mainstream e-book subscription model with terms that are acceptable to all parties: publishers, authors and readers. The company has already signed agreements with many of the world's leading publishers/distributors, including Berrett-Koehler, Diversion Books, Houghton Mifflin Harcourt, Independent Publishers Group, Ingram Content Group, Open Road Integrated Media, Simon & Schuster, Sourcebooks and Workman.  Additional publishers will be added when the site goes into general availability. 

"My goal with eReatah was to design a subscription service that I myself wanted to use," said Batten. "As a reader, I like to be the person who finds a great book that none of my friends have read, so I can recommend it to them.  While eReatah's library contains many of the best-sellers, we are also excited about our recommendation engine, which can help introduce lesser-heralded masterpieces to users so they can become curators and share those special finds."

"We are excited to work with eReatah and have this unique opportunity to learn about consumer behavior in discovering and purchasing books from alternative sources," said Doug Stambaugh, Vice President, Global eBook Market Development and Strategy, Simon & Schuster, Inc.

eReatah's recommendation system was designed in collaboration with Pattern Explorations Ltd, a company founded by Professor Nicholas Ampazis that specializes in machine learning, data mining and statistical modeling.  Professor Ampazis was previously a member of The Ensemble, one of the two Netflix Prize competitors whose solution bested Netflix's own algorithm for predicting user ratings by more than 10%.

About eReatah
eReatah is the U.S.'s first and only cross-genre e-book subscription service.  Founded by Bryan Batten in March 2011, the Web and app-based service offers three different subscription plans allowing readers to download two, three or four books a month saving users between 20 – 40+% compared to the average e-book purchase price. It also boasts a powerful recommendation engine and one-step e-book downloading process. eReatah is the only mainstream e-book subscription service working in conjunction with any of the major trade publishing houses.  eReatah is based in Wilmington, NC.

SOURCE eReatah