eRelevance Corporation Introduces Direct Marketing Correlation Metric

New metric correlates marketing activities with the likelihood of action.

Jul 01, 2015, 13:32 ET from eRelevance Corporation

AUSTIN, Texas, July 1, 2015 /PRNewswire/ -- eRelevance Corporation (, announced today that it has defined a new measurement metric for direct marketing called the Direct Marketing Correlation Metric (DMCM).  DMCM goes well beyond traditional lead scoring found in other marketing automation solutions to predict the likelihood that a consumer will take action and includes a new marketing channel called Conversational Marketing.  Traditionally, it has been difficult to correlate marketing activities to results; DMCM does just that, across many interactive channels including conversational marketing.

Conversational Marketing uses advanced technology to have automated 1-on-1 dialogs with targeted audiences to gather, remember, and use the responses from prior conversations to have increasingly more relevant dialogs.  Conversational Marketing, as a permission based medium, is more effective at driving marketing response than current direct marketing channels like email, web and social because it leverages individual directed interactions and enables progressively more personalization.

"DMCM measures the effectiveness of many interactive channels, including conversational, a new marketing channel that is showing promise to be an order of magnitude more effective at engaging individuals than traditional interactive marketing," stated Bob Fabbio, co-founder and CEO of eRelevance Corporation.  "DMCM is an important new metric for measuring individual engagement as it defines the likelihood that an individual will take action based on the marketing they are exposed to.  The higher the DMCM score, the higher the likelihood that the individual will take action."

eRelevance's next-generation conversational marketing automation service is replacing expensive software tools and work done by staff by leveraging proprietary conversational marketing and analytics technology and conversational digital assets to stimulate engagement using multiple channels.

About eRelevance Corporation

eRelevance Corporation, based in Austin, Texas, provides a next-generation conversational marketing service to help companies generate revenue and reduce risks.  The eRelevance service uses its industry leading, HIPAA-compliant, cloud-based conversational marketing automation and analytics technology to "nurture" contacts intelligently to cultivate interest, discover needs, offer promotions, and educate them to generate more business! As a service, no labor burden is placed on the client's staff.



SOURCE eRelevance Corporation