eRelevance Corporation Validates Effectiveness of Multi-Channel Lead Generation

Company generates 2-3 times the leads compared to email only.

Nov 03, 2015, 15:35 ET from eRelevance Corporation

AUSTIN, Texas, Nov. 3, 2015 /PRNewswire/ -- eRelevance Corporation (, announced today that it has validated analyst predictions that multi-channel lead generation using four or more digital channels is more effective than single or dual channel lead generation.

"It has long been predicted that integrated marketing campaigns that use four or more digital channels of communication significantly outperform those that use only one or two," stated Bob Fabbio, co-founder and CEO of eRelevance Corporation.  "We've proven this to be true across more than 200 customer accounts.  Our service uses integrated marketing campaigns with six digital channels to generate 2-3 times the leads compared to email only campaigns."

eRelevance focuses on small to medium-sized businesses that struggle with the cost and complexity of using software tools to do their own lead generation.  The eRelevance service allows them to outsource their internal marketing so that they can focus on their core business. The affordable service starts at just $20 a day!

The eRelevance service uniquely leverages its advanced technology and marketing expertise/best practices to market to an organization's internal contact database.  While most organizations primarily use email to market for this purpose, eRelevance leverages multiple digital communication channels including email, text, web, social, and automated conversations via an app and text messaging to generate leads at 2-3 times the effectiveness of traditional marketing efforts.

About eRelevance Corporation

eRelevance offers a technology-enabled lead generation service that is focused on delighting our customers.  We are located in Austin, Texas and cater to SMBs to reduce their marketing workload and significantly improve their lead generation effectiveness.



SOURCE eRelevance Corporation