CHICAGO and NEW YORK, Aug. 20, 2015 /PRNewswire/ -- Eric Goodstadt, formerly SVP Group Account Director at Publicis New York, has joined Manifest as Executive Vice President, Client Services, effective September 1.
Manifest was formed this year with the combination of Manifest Digital and McMurry/TMG, connecting experience design, emerging technology and content to deliver inventive and engaging customer experiences for brands.
In his new position, Goodstadt will report to Manifest President Carryn Quibell and oversee a portfolio of major client accounts located predominantly in the eastern U.S.
"We couldn't be more excited to have Eric join our team," said Quibell. "He's been instrumental in achieving remarkable results for some impressive brands and brings an analytics-driven rigor that will fit in perfectly at Manifest."
Goodstadt joins Manifest with more than 15 years of agency experience in retail, financial, casual dining restaurants, pharmaceutical, B-to-C and B-to-B. At Publicis New York, he worked with such brands as Red Lobster, Pfizer's Lipitor, NAPA Auto Parts and Aflac Insurance.
"As technology continues to raise consumer expectations, Manifest is uniquely positioned to help our clients generate engagement by creating fuller brand stories that frictionlessly follow users between the tangible and the virtual world," commented Goodstadt. "It is an exciting time to be in our industry and an even more exciting time to be at Manifest."
Prior to joining Publicis New York, Goodstadt served as managing partner at Brand Guardians, a firm that specializes in helping businesses develop customer-centric operations. Brand Guardians' client roster included major local and regional entities such as BSN Sports, the nation's largest distributor of sporting goods and apparel. Goodstadt also served as the head of global marketing for international franchisor MRINetwork, where he was responsible for marketing and branding activities in more than 35 countries.
Goodstadt serves on the board of directors of Whadif, a video marketing agency that combines the power of a curated professional creative community with objective testing to offer brands and agencies a scalable, cost-effective means to source, select and measure their creative video content.
Formed by the combination of Manifest Digital, a leader in experience design, and McMURRY/TMG, the leading independent content marketing agency in the U.S., Manifest offers a unique fusion of experience design, emerging technology and content to create compelling customer experiences for leading brands. Clients include Abbott; Allstate; BMW; Baylor Health Care System; Delta Faucet; Enterprise Holdings, Inc.; Express Scripts; The Ritz-Carlton; Kohl's; Motorola; Nestle Purina Pet Care Company; Post Holdings; WebMD; and UPS.