ERISTOFF™ Announces U.S. Launch

CORAL GABLES, Fla., Feb. 17, 2011 /PRNewswire/ -- One of Europe's most popular spirits, ERISTOFF™, today announces its introduction in the United States.  ERISTOFF will be available nationally in three varieties: ERISTOFF Original (80 proof), ERISTOFF Red (40 proof) and ERISTOFF Black (40 proof).  

(Photo: http://photos.prnewswire.com/prnh/20110217/NY50403 )

Made from 100 percent pure grain, ERISTOFF is triple distilled using the original recipe created in 1806 by noble Prince Eristoff of present day Georgia.  Adhering to the noblest traditions of vodka making, the liquid is filtered through hardwood charcoal to create an exceptionally pure, smooth spirit.

ERISTOFF is symbolized by its iconic logo of the wolf howling at a crescent moon.   The wolf's image is a clue to the brand's origins in the country of Georgia, once called the "Land of the Wolf."  ERISTOFF princes revered the animal for its physical and mystical power, an image that resonates with ERISTOFF party prowlers today.

"Adult consumers everywhere will be howling over ERISTOFF," said Joseph Metevier, brand director, ERISTOFF.  "It's finally time for the United States to experience the quality and value that is ERISTOFF. We are immensely proud of ERISTOFF, its heritage and accolades, and are thrilled to bring U.S. consumers such a popular product at a competitive price."

ERISTOFF Original is an ideal selection for shot drinks and for sipping on the rocks. Its clean flavor complements a spectrum of traditional and non-traditional mixers and has inspired a dynamic collection of ERISTOFF signature cocktails as intriguing as the vodka's heritage.

Named for its bright red color and sweet taste of sloe berries, ERISTOFF Red has a fruity, raspberry aroma and robust flavor perfect for juice cocktails, like the ERISTOFF Red and Wild, mixed with pomegranate, and the ERISTOFF Howoo-Howoo, mixed with peach schnapps and cranberry.

Dark, rich and ominous, ERISTOFF Black is a truly unique spirit named for its bold color and taste of wild berries.  Perfectly suited for tonic and lemonade, ERISTOFF Black floats above sugar based mixers to create a dramatic, two-toned layering effect for spectacular cocktail presentations, like the ERISTOFF Black Night, mixed with Creme de Casis and lemonade.

For a true taste of the "Land of the Wolf," the white-as-snow ERISTOFF Wolf Breeze is a cool and refreshing cocktail highlighted with blood-red currants:

ERISTOFF™ WOLF BREEZE

1 part ERISTOFF™ Original Vodka

1 part white cranberry juice

1 part white grapefruit juice

Pour ERISTOFF vodka into a highball glass filled with cubed ice. Add white cranberry juice and white grapefruit juice. Garnish with a sprig of red currants over the side of the glass.

ERISTOFF is available at a suggested retail price of $13.99 for a 750 ml bottle, $16.99 for a 1 liter bottle and $23.99 for a 1.75 liter bottle.

ERISTOFF Vodka is the 2008 Gold Medal recipient of the International Spirits Challenge and has been awarded the Silver Medal three consecutive years beginning in 2007 from the International Wine & Spirit Competition.

About ERISTOFF™ Vodka and Vodka Specialties

Made from 100 percent pure grain, ERISTOFF™ is triple distilled and charcoal filtered using the original recipe created in 1806 by noble Prince Eristoff of present day Georgia.  Its iconic logo of the wolf howling at a crescent moon has become a symbol of the brand's Georgian heritage and quality.  ERISTOFF is available in three varieties: ERISTOFF Original (80 proof), ERISTOFF Red (40 proof) named for its bright red color and sweet taste of sloe berries, and ERISTOFF Black (40 proof) named for its dark, bold color and taste of wild berries.  For additional recipes and information, please visit www.ERISTOFF.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio  of some of the most recognized and top-selling spirits brands in the  United  States  including  BACARDI®   rum,  the  world's  favorite and best-selling  premium  rum,  as  well as the world's most awarded rum; GREY GOOSE®  vodka,  the  world-leader  in super-premium vodka; DEWAR'S® Blended Scotch  Whisky,  the number-one selling blended Scotch whisky in the United States;  BOMBAY SAPPHIRE®  gin,  the  top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI®  vermouth,  the  world-leader  in  vermouth; and other leading and emerging brands.

ERISTOFF™

ENJOY RESPONSIBLY.

©2011 ERISTOFF AND THE WOLF DEVICE ARE TRADEMARKS.  IMPORTED BY SELECTED IMPORT COMPANY, CORAL GABLES, FL.  VODKA - 40 % ALC. BY VOL.; VODKA SPECIALTIES - 20 % ALC. BY VOL.

SOURCE Bacardi U.S.A., Inc.