ERTU and Prodea Systems Announce Collaboration in Egypt

CAIRO, October 28, 2010 /PRNewswire/ --

- ERTU Chooses Prodea Systems to Provide Next Generation Connected Home and on Demand Entertainment Solutions to Millions of Egyptian Households

ERTU, Egypt's national broadcaster and the Middle East's largest television and radio producer and broadcaster with an audience of over 60 million viewers, today announced an alliance with Prodea Systems to address the growing demand for digital content and applications throughout Egypt.

Prodea Systems' intelligent digital home hub is a pioneering technology that has been validated by service providers and consumers worldwide and is the first solution of its kind to be launched in the Middle East and North Africa.

Prodea Systems provides consumers of all ages and technical abilities a simple, user-friendly solution to enjoy a host of multimedia functions ranging from video-on-demand, Internet radio and digital music, to video conferencing and popular social networking applications (including Twitter and Facebook), interactive advertising, gaming, e-learning, e-health, and home security services. Utilizing any broadband connection, applications are presented with a user friendly icon display that can be accessed from any device such as a TV, PC, Mobile, iPad, or iPhone. By integrating the solution with an online app store, consumers can continually grow their suite of applications and enhance their digital home experience.

"We recognize Prodea Systems' platform as one of the most advanced solutions. Prodea has a pioneering technology that will provide not only premium on demand entertainment, but also a host of advanced services that will be launched in Egypt for the first time," stated Eng. Osama El Sheikh, President of ERTU. "Our aim is to bring the best of what the internet has to offer to every Egyptian household. Our decision to use Prodea's open platform will keep Egypt at the forefront of the new Internet era."

"We are honored that ERTU has selected us to be a partner in the digital transformation of the country's broadcasting and content distribution efforts," said Hamid Ansari, president and co-founder of Prodea Systems. "Egypt is one of the region's leading internet markets in terms of user growth, services offered and price competitiveness. This makes Egypt a central part of our mission to aggressively seed the market with our intelligent home hub, in order to deliver a unified digital home solution throughout the region and enrich people's lives."

About Prodea Systems

Prodea Systems, based in Plano Texas, is a privately held company formed by the Ansari family, inventors and proven entrepreneurs with a history of building companies based on industry-changing technologies. Prodea Systems is their latest endeavor to address the challenges of today's increasingly complex digital home and connected small business environment and combine state of the art technology and simplicity in a single command center for the everyday consumer.

The Prodea Systems platform provides a turn-key, white label solution for traditional and alternative service providers who require continuous and timely delivery of new and innovative services to their subscribers over the existing broadband infrastructure.

Prodea's solution uniquely enables carrier-grade services to be delivered directly to a variety of fixed appliances in the home or automobile, as well as mobile lifestyle devices including smart phones, portable media players or laptops. Additional information can be found at http://www.prodeasystems.com.

SOURCE ERTU and Prodea Systems