's High Tech Hair Color Solution Expands to the United Kingdom

May 14, 2013, 16:06 ET from

LOS ANGELES, May 14, 2013 /PRNewswire/ --, the first and ONLY truly customized online hair color service, is expanding its innovative service to the UK.

"We constantly get requests from overseas consumers about our products. We're very excited to expand into the UK, " said Francisco Gimenez, CEO of eSalon.

­eSalon, helmed by Gimenez, is backed by a team of serial entrepreneurs: Tamim Mourad, Cory Rosenberg, Omar Mourad. They're the minds behind – a pioneer price comparison site that was acquired by Experian six years after founding. The team paired with Estelle Baumhauer, master colorist with over 20 years of experience in top salons around the world.

Says Gimenez, "Until now the only options were to spend $100+ in a salon, or face endless aisles of mediocre, generic boxed color at the drugstore. In this day and age, we can surely offer consumers som1ething better."  

Since launching in September 2010, eSalon has experienced phenomenal growth and has already shipped over 345,000 hair color applications.

But not everyone's a fan. The company has been a target for infuriated hairstylists claiming eSalon is taking clients away, by providing a lower-cost, high tech solution.

What is eSalon?

Think of it like online dating. More than ever, modern women go online to find a perfect date match. With eSalon women can also go online to find the perfect hair color match.

Clients simply go to, provide their hair details and upload a photo. Then, expert colorists use the company's proprietary technology to create a unique, individually blended hair color formula, using professional grade ingredients typically only available in salons. Then it's sent to the client, ready to apply at their own convenience.

Says Gimenez: "We spent two years working on the technology platform, to ensure we could offer tens of thousands of individualized color possibilities to our clients."

Each custom color application is only US $19.95. And unlike dating sites, which can't guarantee a quality date, eSalon offers a 100% money-back guarantee that includes shipping.

eSalon has gained national attention from leading publications such as Entrepreneur, Wall Street Journal, InStyle, Lucky and Total Beauty. Now the brand is ready to take on the UK.

Special offer for new clients!

New clients can get their first custom hair color kit for only $9.95, with a full money-back guarantee! For more information, please visit:

Media Contact:
Dara Toulch