ESPN Radio's Mike Greenberg Loses the Bracket Challenge and Will Dress as Pop Star Justin Bieber on May 4th for the Mike and Mike in the Morning Show!

GREENVILLE, Pa., May 2, 2011 /PRNewswire/ -- Once again someone has to win the Werner Ladder Sheets of Integrity Challenge and the opponent must pay up! This year, Mike Greenberg lost the Challenge, and on May 4th he will dress as Justin Bieber for the entire show, entertaining guests and fans with his antics and Mike Golic's certain gloating. This is the eighth year of the Challenge, which always generates great anticipation for the stunt, and great media coverage for the event. Don't miss Greeny dressed as Justin Bieber on May 4th from 6:00-10:00am on ESPN2 and online at http://sports.espn.go.com/espnradio.

(Logo: http://photos.prnewswire.com/prnh/20110502/PH93152LOGO )

Werner Ladder is the official sponsor of Mike and Mike's Werner Sheets of Integrity Challenge…and 2011 was the most successful year ever! The Bracket Challenge is an online men's college basketball tournament contest between the listeners and ESPN Radio's Mike Greenberg and Mike Golic using the Werner Sheets of Integrity brackets. This year achieved the highest number of entries ever, an increase of 40% over last year, and Werner is pleased to giveaway an official replica of the ladder used to cut down the nets, along with $500 to the fan with the best bracket.

Chris Filardi, Senior Vice President of Marketing for Werner Co. says, "Werner really appreciates our relationship with Mike and Mike and we love what they are willing to do to energize their fan base. Our partnership with ESPN has been extremely rewarding for Werner. The sponsorship of the Sheets of Integrity Challenge also gives us the opportunity to reach the professional contractors who rely on Werner ladders on job sites every day, and we thank them for helping build America and making the Werner brand #1."

In addition to the Bracket Challenge, Werner has also created a one-of-a-kind, custom branded Mike and Mike ladder that was given away in the first ever Mike and Mike Ladder Sweepstakes. This unique ladder features the Fibergraphix^™ technology, which embeds full-color customized graphics on a fiberglass ladder to create a durable and functional ladder highlighted by a cool design. A select group of colleges are now represented in the Fibergraphix College Series, designed for the diehard fan. Learn more about Fibergraphix^™ College ladders and availability at riseabove.wernerladder.com.

ABOUT WERNER LADDER COMPANY: Werner Co. is America's #1 brand in ladders and a world leader in the manufacturing and distribution of ladders, climbing equipment and ladder accessories for Werner, Green Bull, Keller, and other licensed brands. Backed by over 60 years of product innovation, Werner leads the industry with its commitment to the design and manufacture of quality products that meet or exceed applicable Occupational Safety and Health Administration (OSHA) and American National Standards Institute (ANSI) codes and standards for strength and structural integrity. Werner is headquartered in Greenville, Pennsylvania. For more information about Werner Co., please visit www.wernerladder.com.

ABOUT ESPN RADIO's Mike and Mike in the Morning: Mike and Mike is a popular sports-talk radio show hosted by Mike Golic and Mike Greenberg on ESPN Radio, simulcast on ESPN2, and online at http://sports.espn.go.com/espnradio. The show covers the day's biggest sports topics and informs and entertains audiences with the humorous banter between the contrasting personalities of the two Mikes.

Further information is available at www.wernerladder.com or from:
Marquita Kordes, Werner Ladder Company 1-888-229-7727, Ext. 2704
Marietta Egervary, Emerson Egervary & Associates, 1-717-697-1100, Ext 15
Karen Steinrock, Emerson Egervary & Associates, 1-717-697-1488
Dan Quinn, ESPN, 1-860-766-2234

SOURCE Werner Ladder