NEW YORK, Feb. 11, 2011 /PRNewswire/ -- ESPN's Vice President of Integrated Media Research, Glenn Enoch, will share insights about the multicultural sports fan gleaned from the company's industry-leading, cross-platform research initiative, ESPN XP, at the upcoming 11th annual Horowitz Multicultural Media Forum on March 16. Mr. Enoch's presentation will provide perspective on cross-platform media consumption in a multicultural context.
The March 16 event will be held at the Roosevelt Hotel, on 45th Street and Madison Avenue in New York City.
"Glenn's presentation promises to be exciting and extremely relevant to our attendees. The ESPN XP Research program takes audience measurement to the next level in today's multiplatform media environment — a hot topic of crucial importance for advertisers, programmers, and all of us in the media industry," said Howard Horowitz, President of Horowitz Associates.
The Forum has become the signature event where programmers, advertisers, agencies, and pay TV companies discuss strategies for capturing and retaining audiences and subscribers in multicultural America.
In addition to the ESPN research presentation, attendees get exclusive access to Horowitz Associates' latest research on how multicultural consumers are viewing content on TV, online, and on alternative platforms, and will hear from key advertising, programming, and marketing executives on the implications of cross-platform media usage on the business of multicultural media.
For the past ten years, the Forum has attracted over 300 attendees from the pay TV industry, programmers, production companies, advertisers, agencies and the financial community. It is the venue for getting the latest research on the attitudes and behaviors of multicultural audiences especially as it applies to pay TV, broadband, and mobile platforms.
The Forum starts at 8 a.m. with registration and a continental breakfast; opening remarks are at 8:45 a.m. In addition to the research presentations, there will be two Keynote presentations, two panels featuring top programming, marketing and advertising executives, a Programming Showcase and various networking opportunities. The event concludes at 1 p.m.
The Forum is presented by Horowitz Associates, a leading research firm with particular expertise in research among Hispanic, multicultural, and global audiences, and is produced by the Schramm Marketing Group. Schramm also produces other major industry events including the Hispanic Television Summit, The Video on Demand Summit and The OnScreen Media Summit for leading industry publications Multichannel News and Broadcasting & Cable, among others. Creative assistance for the Forum is provided by Ember Media.
For sponsorship, speaking opportunities or additional information, contact the Schramm Marketing Group, 212-983-0219, email@example.com
To learn more about Horowitz Associates, Inc. market research and consulting, please visit www.horowitzassociates.com
SOURCE Horowitz Associates, Inc.