NEW YORK, April 29, 2014 /PRNewswire/ -- New, action-packed sport, coed College Arm Wrestling Championship, "CAWL to Arms" debuts on ESPNU Tuesday, May 13 at 7:00 PM ET. Teams composed of male and female competitors from rival schools face one another in exciting and grueling matches to compete for the College Arm Wrestling Championship. The Championship competition takes place at the world-famous Stone Pony in Asbury Park, N.J.

Match-ups for week one include students from Penn State versus students from Rutgers. In week two of the competition, airing on May 20 at 7:00 PM ET, students from University of Connecticut meet students from Syracuse University. The winning teams from those match-ups will face each other in a final hour-long special on May 27 at 7:00 PM ET to determine the 2014 College Arm Wrestling Grand Champions. The winning team members will share a $10,000 cash prize.

"IMPACT WRESTLING" superstar and five-time CBS "Big Brother" star, Jessie Godderz, known to his fans as Mr. PEC-Tacular, has been tapped to co-host the competition. ESPN announcers Noah Coslov and Tara Petrolino will host the inaugural season of NYC Brand Production's new coed College Arm Wrestling Championship.

According to four-time World Arm Wrestling Champion, Jim Bryan who will serve as referee for the College Arm Wrestling Championship, "Arm Wrestling is not just about raw power. It's more of a chess match with a strong dose of strategy and physics. Angles, strength and knowledge all come together when you are face to face with an adversary who wants nothing more than to destroy you. If you are not fully prepared, you will be served a large helping of defeat straight up."

About NYC BRAND PRODUCTIONS:  NYC BRAND PRODUCTIONS is a New York-based full-service company dedicated to producing high quality, original television, Internet, video and live theatrical shows. In addition to "CAWL to Arms" College Arm Wrestling, NYC BRAND PRODUCTIONS is in post-production on its first scripted dramedy "Tainted Dreams." For information on NYC BRAND PRODUCTIONS, visit http://nycbrandproductions.com, and for more information on "CAWL to Arms" College Arm Wrestling League visit http://cawltoarms.com.

Video - http://youtu.be/iEbILsIDXJQ

SOURCE NYC BRAND PRODUCTIONS