ESQUIRE MAGAZINE LAUDS CONCAVE AS A LEADING INNOVATOR WITHIN THE SOCCER MARKET

Magazine's UK October edition applauds the brand's bold innovations

TORONTO, Sept. 16 /PRNewswire/ - Esquire Magazine of Great Britain has rated Concave soccer boots among the best new performance gear available in the market. In its October issue, the prestigious publication has added its authoritative voice to the widespread praise the Concave "football boot" - as the British say - is receiving.

With the new season just under way in Britain - the birthplace of soccer - Esquire has offered to guide its readers through the "minefield" of diverse gimmicks, shapes, soleplates and technical innovations they face when purchasing new boots.

In the publication, Concave is rated among the Top 5 best football boots. "With bold new innovations unfolding every season, none comes bolder than the Concave PT+ Classic," said the magazine.

What is most unique about Concave is the patented "concave" shaped component on the upper ridge line, which creates a four-times larger sweet spot than any other boot. It's what allows players at all levels of competition to execute kicks with up to 30% more accuracy and 15% more power than with conventional soccer boots.

A relative newcomer to the soccer boot industry, the Concave brand was introduced two years ago after several years of research and testing involving both players and machines. Now the boots are being worn exclusively by an expanding community of professional, semi-professional, amateur and grass roots players.

The brand's newest innovation, the PT+ Classic, was launched this summer at 60 Dick's Sporting Goods stores as well as leading soccer specialty shops across the US.

"The boots are unique in design and offer exclusive technology which hasn't been seen before. They offer me increased protection and confidence, and I hope to be wearing Concave for the rest of my career," said John O'Shea, veteran star of the English Premier League's Manchester United, who is in complete agreement with Esquire Magazine. "I believe the Concave PT+ Classic is the next big thing in football."

About Concave:

Concave Sports US, Ltd. is the United States subsidiary of Concave Holdings, Inc., Toronto, Canada, a global company with complementary operations in the United Kingdom and Australia and manufacturing based in Asia. Founded in 2007 following an acquisition from Imagine Sports Pty. Ltd., Concave's award-winning designs are based on the four principles of power, protection, accuracy and control. Concave's technology is patented around the world and is worn by some of the sport's top players. For more information on Concave's 2010-11 range visit www.concavesports.com.

PT+ Classic photo: https://concave.box.net/shared/static/1qi77p5x51.jpg

For further information: North America - Billy Bacigalupo, 416.785.4738, [email protected]

SOURCE Concave Sports US LTD