Essentia Water Adds Licensed Distributors in Key Regions
BOTHELL, Wash., Jan. 13, 2016 /PRNewswire/ -- Today Essentia® Water, the leading alkaline water brand and no. 1 selling bottled water in natural food markets across the United States, proudly announces the addition of two new licensed distributors: Hensley Beverage Company and The Honickman Group. Essentia Water is thrilled to welcome these two highly respected distributors, covering large and vital territories on the east coast and southwest parts of the country.
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"2015 was a great year for us. Essentia Water and the alkaline water category experienced rapid growth, and Essentia will continue to fuel that trend in 2016 and beyond," said Ken Uptain, CEO and Founder of Essentia Water. "We're very pleased to have The Honickman Group and Hensley Beverage, both strategically important players, now working with us. These are critical steps in our buildout of a high-performance national DSD network."
The Honickman Group is one of the nation's largest privately owned beverage distribution companies with more than $1 billion in annual revenue. Comprising Canada Dry Delaware Valley based in Pennsauken, NJ and Canada Dry Potomac Corp., in Landover, MD, Honickman will distribute Essentia Water to its network of retail outlets, servicing all channels of business throughout the Mid-Atlantic region from Greater Philadelphia to the state of Virginia.
"We continually evaluate category trends, and with the explosive growth in premium water and Essentia's leadership position as the number one alkaline water, we believe Essentia provides a point of difference that will create value and growth for our retail customers," said John Taglienti, EVP of Sales and Marketing for The Honickman Group.
Hensley Beverage Company, along with its in-state distributor partners, Romer Beverage and III Counties Distributing/Southern Arizona Distributing, will distribute Essentia Water to a vast network of retail outlets across multiple channels of business throughout all of Arizona.
"Hensley Beverage Company couldn't be happier to add Essentia Water to our non-alcohol portfolio," said Brad Thomas, Director of Non-Alcohol brands at Hensley Beverage Company. "Essentia has a proven track record of quality, innovation, and sell-through, and we are excited about the opportunity to grow this brand in Arizona. The premium water category is an important focus area in our non-alcohol portfolio, and we feel that Essentia in particular has unlimited growth potential and will be a great addition to our family of leading beverage brands."
The Honickman Group and Hensley Beverage Company significantly increase Essentia's geographic reach and retail availability. Essentia revenues grew 90% in 2015, and the brand is now among top selling premium bottled waters in food stores1. The company looks forward to continued rapid growth in 2016 and beyond, accelerated by the much-valued support of these two important licensed distributors.
To learn more about the benefits of Essentia or find a retail location near you, please visit www.essentiawater.com.
About Essentia:
Headquartered in Bothell, WA, Essentia Water, LLC launched its hydrating ionized alkaline water in 1998. The first ionized alkaline bottled water offered in the United States, Essentia is the no. 1 alkaline water brand and the no. 1 selling bottled water in the natural channel2. Essentia is Hydration Perfected®, created using a proprietary ionization process that results in an alkaline water that is significantly more rehydrating3 than the leading bottled water. Essentia is proud to be listed in the 2015 Physician Desk Reference – a first for a bottled water brand.
1Nielsen P12 2015, ending 11/21/15
2Spins Data - Sales 52 Weeks Ending 8/14/15.
3 Results of a double blind, placebo controlled clinical study with Essentia Water vs. the leading bottled water in healthy subjects over two hours following moderate aerobic exercise.
Press Contact: The Narrative Group
Anna MacLellan / 646.435.9810
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SOURCE Essentia Water, LLC
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