Essie Cosmetics to Make its Colorful Mark on Mercedes-Benz Fashion Week

NEW YORK, Sept. 1, 2011 /PRNewswire/ -- The ultimate color authority and go-to nail brand, essie cosmetics is proud to announce its involvement during Mercedes-Benz Fashion Week for Spring 2012. The essie team, and founder and creative director Essie Weingarten herself, will lend unparalleled beauty expertise throughout the week.

(Photo: http://photos.prnewswire.com/prnh/20110901/NY61596LOGO )

Creating exclusive backstage nail looks, essie will collaborate with some of the most sought after designers including: DKNY, DKNY AMEX, Pamela Love, L.A.M.B., Zac Posen, Carolina Herrera and Tory Burch. essie is also working with Haven Spa to provide color inspiration for Prism, Edun, Rebecca Minkoff and Preen. Chado Ralph Rucci will also use essie nail color in its fashion show.

"Well manicured hands are the ultimate fashion accessory," says Essie Weingarten. "Whether you're inspired by what's hot now, or your own personal color choices, every woman can agree: nails are an essential form of self expression, both on the runway and every day. We are thrilled to be a part of Mercedes Benz Fashion Week to help inspire the season's most important trend statements."

Manicurist Elle Gerstein, famous for perfecting the tips of Blake Lively and Jennifer Lopez, will lead a talented team of nail professionals in creating many of the essie nail looks seen on the runways.

Also during Fashion Week, essie will partner with Teen Vogue at Fashion's Night Out offering free manicures at the September 8th Teen Vogue Block Party in NYC's Greenwich Village.  Gerstein will be there, as well, dishing about the latest tips and nail artistry trends for fashion goers this season.  Nail fanatics can chose from essie's latest Fall 2011 collection, or choose from custom nail art designs, created especially for Fashion's Night Out by essie and Teen Vogue's beauty director, Eva Chen.

essie will also team up with Allure in the Allure Pop-up Salon at The Empire Hotel. The salon is designed to serve as an oasis for Fashion Week VIP's, who are invited to stop by for a luxury manicure or nail polish change in between shows.

Making Fashion Week extra special for essie, the nail brand will celebrate its 30th anniversary. "My entire life I have been in pursuit of two goals: creating the most fabulous colors and helping women feel pampered and beautiful by giving them the perfect manicure experience.  I am inspired by color all around me, and I'm so thrilled to share it with women everywhere," says Weingarten.

About essie cosmetics: New York-based essie cosmetics colors the world.  Founded by Essie Weingarten in 1981, the global brand is the ultimate color authority and the go-to nail brand.  A luxury leader that blends the fashionable with the functional, the name essie is known worldwide as a beauty trailblazer and is trusted by distributors, beauty professionals, celebrities and consumers. Offering over 250 nail colors, in addition to nail solutions and treatments, nail accessories, spa products, hand treatments and lip glosses, essie is unmatched in producing high-quality, on-trend beauty products.  All essie nail polishes are 3-free – NO DBP, NO FORMALDEHYDE, NO TOLUENE.  For more information, please call 1-800-232-1155 or visit us at www.essie.com.  

SOURCE essie cosmetics