Essilor Selects Demandforce as the Patient Communication and Marketing Solution for their DEFINITY Community Members

Mar 28, 2012, 07:05 ET from Demandforce, Inc.

SAN FRANCISCO and DALLAS, March 28, 2012 /PRNewswire/ -- Demandforce, Inc., a leader in online marketing and communication, and Essilor of America, the leading manufacturer of optical lenses, announced a strategic partnership today that will enable eye care professionals to strengthen their patient relationships, enhance their online presence and grow their practice in today's internet economy.  Essilor has selected Demandforce as a patient communication and marketing solution for members of its new DEFINITY Community.   

"One main goal in creating the DEFINITY Community was to provide participants with exclusive access to innovative technologies and value added services," says Carl Bracy from Essilor of America.  "We believe Demandforce offers an array of advantages and benefits for our members that are essential for success and growth of their practices. At Essilor, we pride ourselves in offering the most innovative products and services in the industry, so we are also excited to add Demandforce to the member benefits portfolio to give our members the advantage of its innovative technology."

With Demandforce, eye care professionals are able to automate appointment scheduling and confirmations using email and text messaging, enhance their online reputation with certified reviews on Internet sites including Google, Facebook and CitySearch and connect with their patients through targeted and customized promotions, newsletters and more. Additionally, Demandforce automatically tracks results and revenue from all communications and online marketing efforts to provide real-time visibility into the success of their practice.

"Through partnering with Essilor, we will be able to offer DEFINITY community members the most sophisticated online marketing and communication tool for their practices," said Patrick Barry, Vice President Marketing and Product Development at Demandforce. "By using Demandforce, members will be able to recall existing patients seamlessly and send highly customized campaigns to reach the right patient with the right message at the right time. We believe Essilor is one of the leaders in lens manufacturing and we are thrilled to be the preferred marketing solution of their DEFINITY Community."

Leaders in the optometric space continue to recognize Demandforce as the gold standard for optometric marketing because they continuously innovate and add functionality to bring their users outstanding value.

About Essilor
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Thin&Lite®, Xperio® and DEFINITY® and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eye care professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

About Demandforce
Founded in 2003, Demandforce helps small businesses thrive in the Internet economy. The Demandforce application is used by thousands of small businesses to grow revenue, keep clients coming back, and manage operations more effectively. Demandforce connects their clients to over 100 million consumers via email communications, text messaging and online services. Demandforce has achieved 25 consecutive quarters of over 80% year-over-year quarterly growth and is led by a management team with a history of success developing and delivering web-based applications that drive real, tangible business value. Demandforce, Inc. is headquartered in San Francisco, CA. To learn more visit

SOURCE Demandforce, Inc.