ETF Trailblazer Reality Shares Nominated in Three Categories for ETF.com Awards

SAN DIEGO, Feb. 6, 2015 /PRNewswire/ -- Reality Shares today announced that it has been selected as a finalist in three categories for the 2014 ETF.com Awards. DIVY, the Most Innovative New ETF nominee, seeks to deliver a new asset class to the retail investor by isolating dividend growth. Isolated Dividend Growth (IDG) is a strategy that captures the growth of expected dividends without stock price exposure and seeks to deliver returns that produce long-term capital appreciation.

"We are very honored to be selected as a finalist for not only one, but three ETF.com Awards," said Eric Ervin, Co-Founder, President and CEO, Reality Shares. "We believe our approach to dividend investing is unique and provides retail investors and advisors an innovative tool for investing directly in dividend growth without the risk of exposure to stock price volatility."

Reality Shares and DIVY have been nominated in the following ETF.com Awards categories:

Category No. 4: Most Innovative New ETF – 2014
Nominee No. 4: Reality Shares DIVS (DIVY) 
The Reality Shares DIVS ETF is the first pure-play ETF focused on capturing dividend growth. DIVY doesn't hold stocks, but holds offsetting listed options as its strategy. The fund aims for steady growth from increasing dividends without the volatility of stock price movements by relying on offsetting derivatives—primarily listed options. The fund gains only when actual dividend growth exceeds the expected dividend growth baked into its options positions.

Category No. 13: Most Innovative ETF Issuer of the Year – 2014
Nominee No. 3: Reality Shares
Reality Shares' DIVY offers a bold—even radical—approach to dividend growth, aiming to strip out underlying stock movements and run-rate dividend yield and deliver pure exposure to dividend growth.

Category No. 14: New ETF Issuer of the Year – 2014
Nominee No. 4: Reality Shares
Reality Shares' DIVY extracts the difference between expected and actual dividend growth as reflected in options prices. This entirely new approach differs radically from conventional dividend growth funds whose return patterns are affected by underlying stock prices.

For more information about the ETF.com awards please go to:
http://www.etf.com/sections/features-and-news/2014-etfcom-awards-finalists-announced?nopaging=1

About Reality Shares, Inc.
Reality Shares empowers investors by providing investment solutions that are designed to isolate corporate dividend growth from stock price, with the goal of realizing returns based on the reality of how companies perform.  Our innovative ETFs and indexes seek to extract the expected growth of dividends, minimize the noise of the market and mitigate the influence of emotion and other intangibles on investment performance.

For more information, visit www.realityshares.com.

This material is prepared by Reality Shares Inc. ("Reality Shares"), and all material or information provided does not constitute investment advice and it should not be relied on as such. It should not be considered a solicitation to buy or an offer to sell a security. It does not take into account any investor's particular investment objectives, strategies, tax status or investment horizon.  You should consult your tax and financial advisor. There is no representation or warranty as to the accuracy of the information and Reality Shares shall have no liability for decisions based on such information.

ETFs trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETF's net asset value. Brokerage commissions and ETF expenses will reduce returns.

The Fund does not produce dividend income, and is not an appropriate investment if you are seeking dividend income. Investments in options, swaps, forward contracts and futures contracts are subject to a number of risks, including correlation risk, interest rate risk, market risk, leverage risk and liquidity risk. The prices of the options contracts held by the Fund may change rapidly and without warning throughout the trading day.

There are risks associated with investing, including loss of principal. Past performance is not indicative of future performance and is no guide to future returns.

Before investing you should carefully consider the Fund's investment objectives, risks, charges and expenses. This information is in the prospectus, and may be obtained by visiting www.realityshares.com/prospectus or by calling 855-595-0240. Please read the prospectus carefully before you invest.

The Fund is not limited to U.S. securities. The Fund may invest in European and Japanese securities per the most recent prospectus. The portfolio manager is limiting the Fund to U.S. securities as of the date listed on the fact sheet and could be subject to change.

Foreign Securities Risk – Non-U.S. securities may be subject to additional risks due to, among other things, political, social and economic developments abroad, currency movements and different legal, regulatory and tax environments. Please see the DIVY prospectus for more detailed information.

The Reality Shares DIVS Fund is new with limited operating history. There is no guarantee the Fund will achieve its investment objective, and may not be suitable for all investors.

Eric Ervin is a Registered Representative of ALPS Distributors, Inc. Ryan Ballantyne is a Registered Principal of ALPS Distributors, Inc. Reality Shares Advisors, LLC is the Investment Advisor. ALPS Distributors, Inc. is the Distributor for the Fund. Reality Shares Advisors, LLC and ALPS Distributors, Inc. are not affiliated.

Copyright© 2014 Reality Shares, Inc. All rights reserved.

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SOURCE Reality Shares, Inc.