ETHEL M® CHOCOLATES CELEBRATES VALENTINE'S DAY WITH NEW DECADENT FLAVORS, COLLECTIONS AND SEASONAL FAVORITES

Proudly part of Mars, the Las Vegas-based chocolatier celebrates the season of love with premium handcrafted gifts

HENDERSON, Nev., Jan. 3, 2024 /PRNewswire/ -- Today, Ethel M® Chocolates, proudly part of Mars, announced new Valentine's Day offerings including gourmet limited-edition chocolates and seasonal favorites to delight chocolate lovers everywhere.

The new products include a swoon-worthy Valentine's Day Heart Collection and delicious Limited-Edition Tablet Bars, which offer a diverse range of flavor profiles to satisfy any sweet tooth. In fact, 93 percent of people say they would like to celebrate Valentine's Day with chocolates and candy, according to a recent report from NCA.¹ Whether it is for a friend, a loved one, or yourself, Ethel M Chocolates make for a unique and coveted gift. The seasonal offerings, which will go on sale on January 8, include:

• For your better half: The Valentine's Day Heart Collection is an assortment that features an exquisite 14- or 28-piece satin heart box filled with classic and seasonal favorites of premium chocolates, including lemon and peanut butter-filled hearts.
• For your BFFs: The New 5-piece Love Collection is a delicious heart truffles filled with exquisite centers make for the perfect gift. The collection includes a Lemon Dark Chocolate Heart, Blood Orange Satin Crème Heart, Peanut Butter Milk Chocolate Heart, Passion Fruit Caramel Heart and solid White Chocolate Heart.
• For the ultimate chocolate lover: The Limited-Edition Tablet Bars are a decadent treat that is a small token of appreciation with mouthwatering flavor. The two flavors include:
  • Milk Chocolate Red Velvet Cake Batter Bar: The delectable treat features sweet and creamy red velvet cake-flavored ganache, wrapped in gourmet milk chocolate, and topped with red velvet cake crumbs.
  • Dark Chocolate Tiramisu Espresso Ganache Bar: The decadent bar features creamy espresso and mascarpone cream cheese-flavored white chocolate ganache, wrapped in gourmet dark chocolate, and topped with crushed Italian lady fingers cookies with roasted cocoa nibs.

"Every box of handcrafted Ethel M Chocolates is filled with hidden wonders in every bite," said Lisa Vannerson, PR Director, Ethel M Chocolates. "This Valentine's Day, there's no sweeter way to show you care than our delicious, small-batch chocolates and we are confident your Valentines will feel the love and care in each bite."

For local residents and tourists visiting the Las Vegas area, the Annual Ethel M Chocolates Annual Lights of Love is returning for the 10^th year at the chocolatier's Flagship Store and Cactus Garden in Henderson, Nevada. Stroll our illuminated cactus garden, lit with over half a million red, purple and pink twinkling lights, as you sip a cup of our world-famous hot cocoa while capturing priceless photos with family and friends. The Cactus Garden Lights will be open Friday, February 2^nd through Sunday, February 18^th from 5 pm to 10 pm nightly.

Visit EthelM.com to find the perfect assortment for your loved ones this Valentine's Day. You can also find more information about the brand, the Flagship Store, Factory and Cactus Garden in Henderson, our newest store at Downtown Summerlin, the store at Town Square just south of the Vegas strip, the stores at the California Hotel & Casino and Harry Reid International Airport or the Glendale Galleria in southern California at EthelM.com or on Facebook, Instagram and Pinterest. 

About Ethel M Chocolates 
Ethel M Chocolates are manufactured by Mars Wrigley, dedicated to creating small-batch chocolates. 2021 marked the 40^th Anniversary of Ethel M Chocolates, a momentous milestone for the brand as it celebrated its continued efforts to bring unique and high-quality chocolates to consumers. Ethel M Chocolates are available in multiple locations throughout Southern Nevada and California, online at www.EthelM.com or by phone at 800-438-4356. The Ethel M Chocolate factory and Cactus Garden are located at 2 Cactus Garden Drive in Henderson. For more information on the Cactus Garden, events, store hours, locations and ordering products, please visit us online or follow us on Facebook, Instagram and Pinterest. 

ABOUT MARS, INCORPORATED 
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. 

Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube. 

¹ National Confectioners Association Report - NCA: Most Americans to celebrate Valentine's Day with candy, chocolate, 2023.

SOURCE Mars Wrigley