eTrak Launches New Location-Tracking Product Line Using Wi-Fi, Cellular And GPS

NEW ORLEANS, May 8, 2012 /PRNewswire/ -- Dallas-based eTrak launched a breakthrough product line of location-tracking devices today incorporating patent-pending "Hybrid Tracking System" utilizing Wi-Fi access points, Cell-ID and GPS to ensure pinpoint accuracy (as close as 10 feet) of a person, pet or object for consumer, business and government markets.

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Introduced at the CTIA Wireless 2012 trade show in New Orleans, eTrak devices are manufactured in America and are suitable for both the consumer and commercial markets. John Harris, eTrak CEO said, "The eTrak consumer products will provide safety, peace of mind and help save lives at a very affordable price. eTrak's commercial product line provides the first high-accuracy, affordable solution for businesses to provide safety and security for everything from employees to assets."

"Using the new patent-pending 'Hybrid Tracking' technology, eTrak devices are the new standard in location-based services," he said.

eTrak also features an emergency call button that sends texts and e-mails to pre-determined recipients with its exact location and the ability to receive turn-by-turn directions.

eTrak's software platform was recognized as the 2011 International CTIA "Best Enterprise & Vertical Market Solution: Mobile Marketing & Advertising." eTrak's domino-sized M2M devices are superior to competing products in accuracy and battery life, are much smaller, and weigh less than an ounce.  At $99 retail, eTrak products are priced significantly less than other similar products.

The devices are intended for use by anyone who is safety conscious – almost everyone – parents of young children, caregivers, the health-impaired (special needs, diminished capacity), senior citizens, pet owners, vehicle owners, businesses that need to track assets, members of the U.S. military and others.

The new products are:

• Location-Tracking Devices which are used to track the location of a person or object and can be worn on the wrist, ankle or around the neck. The products can be attached to a keyring, belt, backpack or shoelaces, or placed in a pocket, suitcase, car glove box or other places.
• E-911 Voice Call Device is a "panic button" product that dials 911 directly when pressed, activates two-way dialogue via cellular communication with a 911 operator and generates and forwards the exact location of the device (to within 10 feet) on Bing Maps, with turn-by-turn directions to the device's location.
• Hard-wired Auto Device is a plug-and-play location-tracking product that connects to a vehicle port, operates on the vehicle's charging system, permanently mounts under the dash for concealed tracking and qualifies for insurance discounts.

These products employ "Learning Technology," which allows eTrak to recognize new Wi-Fi locations and map them to an existing, robust WAP database. The eTrak server then sends the position of the location-tracking device in real time, indoors or out. eTrak diverts to cell tower triangulation and GPS coordinates sequentially if a Wi-Fi location is unavailable.

The device is cellular-based for "follow me" coverage anywhere, not just around the home.

For example, eTrak products will allow concerned parents to track from any smartphone or computer the location of their child to and from school and at times when most abductions occur.

And "nearly nine out of 10 seniors in an AARP survey said they would ... give up some privacy if it allowed them to remain in their own homes longer," U.S. News and World Report said in a 2011 article.

"eTrak is an electronic guardian angel," Harris said. "It helps our customers do what they would like to do themselves if they could: Watch over their loved ones and possessions 24/7. These devices should be in every home, school and business in America and with our military service personnel overseas."

The retail price of eTrak Powered by Verizon is $99, with monthly service subscription rates of $8 to $15.

Manufactured in the United States, eTrak markets small, lightweight location-tracking devices that can be worn on the wrist, ankle, around the neck – or attached to a keyring, belt, backpack or shoelace. eTrak technology also allows for concealed storage such as in a pocket, vehicle glove box, suitcase, golf bag and many other applications.

Find more information on the products at www.eTrak.com.

SOURCE eTrak