etyres Flooded with Calls to Replace Pothole-Damaged Tyres

CAMBRIDGE, England, Jan. 18, 2011 /PRNewswire/ -- etyres, the UK's leading online tyre retailer, has been inundated with call-outs from vehicle owners who have had their tyres and wheels damaged in the latest pothole epidemic.

And following weeks of severe winter weather, the state of British roads is continuing to deteriorate at a rapid rate forcing drivers to navigate their way round cracks and gaping holes.

Last year a survey by Continental tyres claimed that more than three million motorists had been involved in accidents during the UK's Big Winter Freeze.

The German tyres manufacturer discovered that one-in-ten motorists had pranged, scraped or crashed their cars as Britain shuddered through the coldest temperatures in 30 years.

And following another bout of severe winter weather, coupled with badly damaged roads, this year the figure could rise even higher, according to etyres.

Now etyres is urging motorists to be extra vigilant regarding their tyres, especially after driving over a pothole.

Tony Bowman, managing director of etyres, said: "The bad weather has turned our roads into potential minefields.

"Since the start of the new year, we have had hundreds of calls from customers whose tyres have been damaged by potholes.

"Sometimes the damage is immediately apparent and a vehicle should not be driven with a burst or punctured tyre. In this case it is advisable to replace the damaged tyre with the spare so that you can get home safely without causing any more damage to the vehicle.

"However, in other cases, the damage is less obvious, it can cause a slow puncture or a bulge in the rubber. If this the tyre isn't repaired or replaced it could lead to a potentially dangerous blow out at high speed."

Some motorists are lowering the pressure in their tyres to cushion the jolt from the pothole impact. However, Mr Bowman warned: "This is a mistake and is not recommended. 

"Well maintained tyres will help to minimise the risk of damage from potholes and a correctly inflated tyre will always offer more protection to a wheel than an over or under-inflated one."

About etyres

Launched in 1998, etyres is the UK's first retailer of tyres online. It operates a mobile fitting service, which means customers can have their tyres fitted at a location of their choice, either at their home or place of work.

Its low overheads mean the price customers pay is always low - up to 40% cheaper than the leading high street tyre depots. Etyres offers a wide range of tyres, from premium to budget brands, including Pirelli and Continental tyres and 4x4 tyres. Local mobile fitting is available across the UK including tyres in Bradford, Luton, Edinburgh and Huddersfield tyres.

SOURCE etyres