Eucerin and Its Skin First Ambassador Help America Become a Skin-Savvy Nation

WILTON, Conn.; March 14, 2011 /PRNewswire/ -- This month, Eucerin will embark upon a year-long Skin First Movement to create a skin-savvy nation by encouraging Americans to treat their skincare more like healthcare.  Focusing on educating women across the country on the importance of skin health as a part of overall wellness, the brand has joined forces with its first-ever Skin First Ambassador – food writer and founder of Apartment Therapy's TheKitchn.com, Sara Kate Gillingham-Ryan.

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Eucerin will also partner with Live! with Regis and Kelly for this spring's Run Across America with Dean Karnazes. Ultra-marathoner Karnazes will run nearly 3,000 miles across the country from California to the Live! with Regis and Kelly studio in New York City, inspiring Americans to get up, get active and get healthy along the way.  Eucerin's Skin First Ambassador Sara Kate Gillingham-Ryan will be on hand at the Eucerin SkinFIRST Express to join him in select cities across the US.

The Eucerin SkinFIRST Express is an interactive mobile experience that will serve as a brand icon, where visitors will be invited to take the Skin First Pledge, receive product samples, create video blogs and learn about the Eucerin product assortment.  In select cities, Eucerin will also have a dermatologist on-board to provide skin consultations.

As a blogger and writer, Gillingham-Ryan has made the health of her readers her primary focus, and she will be sharing skincare tips and insights from all over the United States as she spreads the mission of the Skin First Movement and joins Eucerin's Skin First Council. The Movement continues with the Eucerin SkinFIRST Express making a stop in Albuquerque, New Mexico on Thursday, March 17th at 9:00 a.m.

People across the country will be able to track the Eucerin Skin First Movement by visiting the www.EucerinUS.com, the EucerinUS Facebook page and @EucerinUS on Twitter. These platforms will feature skin health tips, interviews and videos from the road featuring Dean Karnazes and Sara Kate Gillingham-Ryan. Serving as an interactive hub for skincare wisdom, the platforms will help women across America make their skincare a part of their daily healthcare routine, ultimately impacting their overall wellness.

The Eucerin Skin First Movement began in 2010 with the Skin First Pledge and has since grown to become a nation-wide experiential movement. To date, more than 100,000 people have pledged to put the health of their skin first. For more information, to take the Skin First pledge and to see when the Eucerin SkinFIRST Express is coming to a city near you, please visit www.EucerinUS.com.

About Eucerin

Since 1900, Eucerin has made healthy skin its mission. High-quality, clinically-proven formulations developed for sensitive skin are what has made Eucerin an essential part of everyday skin health for over 100 years and the brand dermatologists trust most. Eucerin is committed to helping consumers put the health of their skin first everyday by providing skincare education and a line of proven products cleansing, moisturizing, healing and protecting skin. For more information, visit www.EucerinUS.com.

About Beiersdorf AG

Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has over 19,000 employees worldwide. Its sales in 2010 amounted to euro 6.194 billion. The company has been listed on the DAX since December 2008. Beiersdorf's Nivea is the world's largest skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4 and Hansaplast/Elastoplast. Subsidiary tesa SE is one of the world's leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has nearly 130 years of skin care experience and is known for its innovative and high-quality products.

* Source: Euromonitor, Skin Care Products excluding Scents and Hair Dyes by Sales, 2009

SOURCE Eucerin