Eucerin Expands Its Innovative Suncare Line with NEW Advanced Hydration SPF 50 Face Sunscreen

An ultra-lightweight fluid formula that delivers clinically proven all-day hydration* and advanced UVA/UVB protection.

STAMFORD, Conn., Feb. 26, 2025 /PRNewswire/ -- Eucerin, a dermatologist-recommended brand with over 100 years of skincare expertise, is expanding its suncare line with the launch of NEW Eucerin Sun Advanced Hydration Face SPF 50, an ultra-lightweight fluid sunscreen with clinically proven all-day hydration.* This innovative formula delivers on skin benefits beyond UVA/UVB protection, making it the perfect daily SPF.

As the only dermatological suncare brand formulated with 5 antioxidants (5AOX Shield), Eucerin Sun goes beyond basic sun protection by helping defend against long-term sun damage.** NEW Advanced Hydration Face Sunscreen contains Eucerin's proprietary 5AOX Shield, plus multi-weight hyaluronic acid and humectants for immediate and clinically proven, all-day hydration.* Its fluid-like formula is the most lightweight in Eucerin's suncare line to date, blending quickly for an invisible finish, and perfect for daily use under makeup. Advanced Hydration Face is also hypoallergenic and non-comedogenic, making it suitable for all skin types and tones.

"Suncare should be an integral part of your daily skincare routine, not a separate step," says Emily Kiely, Marketing Director at Eucerin. "Our new Advanced Hydration Face SPF 50 seamlessly blends the best of both worlds: broad-spectrum sun protection with the hydration your skin craves. This fluid formula feels incredibly light on the skin and wears beautifully under makeup, making it perfect for everyday use—what's more, it's portable so you can simply grab it and go, and protect your skin every day."

"The skin needs broad-spectrum protection from the sun's rays for optimal results," says Dr. Joshua Zeichner, a board-certified dermatologist. "Eucerin's Advanced Hydration Face SPF 50 provides broad spectrum UV protection, with additional benefits from its 5AOX shield. This formula with the unique blend of five antioxidants has been shown to help neutralize free radicals. This added layer of protection helps defend against visible signs of early skin aging and helps to prevent long-term sun damage.** Plus, the formula with dual molecular weight hyaluronic acid provides long-lasting hydration for the skin.*"

New Advanced Hydration Face SPF 50 joins the Advanced Hydration range, which currently includes Advanced Hydration Body Spray SPF 50 and SPF 30, as well as Advanced Hydration Body Lotion SPF 50. It complements Eucerin's other face SPF offerings, including Age Defense Face SPF 50, Tinted Age Defense Face SPF 50, Tinted Sensitive Mineral Face SPF 35, and Clear Skin Face SPF 50.

Advanced Hydration Face SPF 50 is currently available on Amazon.com and Target.com and coming soon to your local CVS and Walgreens. For more information, visit EucerinUS.com.

About Beiersdorf
Beiersdorf Inc is the North American affiliate of Beiersdorf AG, which has stood for innovative, high-quality skincare products for over a century. The company's portfolio of leading international brands includes Eucerin, NIVEA, Aquaphor, Coppertone, La Prairie and most recently, Chantecaille.

About Eucerin
Since the 1900s, Eucerin has made healthy-looking skin its mission. High-quality, clinically proven formulations are what have made Eucerin an essential part of everyday skin health for over 100 years, and a brand dermatologists recommend. Eucerin is committed to providing the best skincare solutions for their consumers by offering proven products that moisturize, support and help protect skin. For more information, visit www.EucerinUS.com or follow Eucerin on social media @EucerinUS.

*For sun protection, use as directed.
**Use as directed with other sun protection measures (see Drug Facts Box).

Media Contact
[email protected]

SOURCE Eucerin