Euro RSCG Edge Announces New Short-Form Media Organization

CARLSBAD, Calif., Sept. 1 /PRNewswire/ -- Euro RSCG Edge, the direct response marketing arm of Euro RSCG Worldwide, today announced a newly reorganized short form media group, designed to continue its rich history of innovation and leadership in the direct response industry. Effective immediately Jennifer Peabody will serve as vice president of short-form media; Chad Crammer will serve as director of client services for short-form media.

Steve Netzley, CEO of Euro RSCG Edge said, "The short form DRTV world is changing at an amazing pace.  With the emergence of new devices, from iPads to GPS systems in cars that serve as portals for ads that are designed to change consumer behavior, I knew it was time to raise our level of thinking and approach the space in a new way."  

Peabody, is a seven year veteran of Euro RSCG Edge and will now work closely with Netzley in her new role. She brings more than 20 years of direct response experience to the short-media group. Prior to Euro RSCG Edge, Peabody was vice president of direct marketing for Murad Skincare and has also served as director of development for World Media TV Productions, and director of development for Western Media/Main Street Media. She launched her career in DRTV in the commerce/infomercial division at The William Morris Agency in Los Angeles.

"Steve has helped shape the evolution of the direct response industry for over 20 years.  As I look toward our future I know our clients will continue to be the leaders in their categories as we plot our course toward a modern, robust and dynamic direct response future," said Peabody.

In addition to Peabody's new role, Chad Crammer has joined Euro RSCG Edge as director of client services, short-form media. Prior to joining Edge, Crammer was media director at Mercury Media in Los Angeles.

"Chad is an important addition to the agency and brings a wealth of fresh ideas and success to our all-star team," said Netzley. "Today marks a new beginning in the evolution of direct response media and Euro RSCG Edge is happy to be leading the charge."

About Euro RSCG Edge

Euro RSCG Edge maintains offices in Portland, Salt Lake City, Los Angeles, San Diego, Boston and London. The team gives clients the edge in every core service, including strategic planning, long form and short form media services, creative and production, direct marketing, online marketing and Web development. End-to-end digital expertise includes strategic consulting, site architecture, information design and testing, CRM programs, creative development, programming, technology and application development, and a sophisticated quality assurance facility called the iLab®. The agency was started in 1988 and is part of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. Based in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications.

SOURCE Euro RSCG Edge