CARLSBAD, Calif., March 22, 2011 /PRNewswire/ -- Euro RSCG Edge, the direct response marketing brand of Euro RSCG Worldwide, today announced that is has been selected as Online Media Agency of Record for CarMD.com Corporation (www.carmd.com), a leading supplier of consumer automotive tools and information services.
CarMD initially awarded Euro RSCG Edge with Search Engine Marketing responsibilities in December 2010. Following impressive growth and increased efficiencies delivered by Euro RSCG in the first three months, CarMD awarded the agency its entire online media business.
"The team at Euro RSCG Edge has proven themselves to be both a trusted partner and skilled at quickly delivering business growth," said Art Jacobsen, director at CarMD. "CarMD is focused on empowering consumers, and the online channel is a key medium for communicating that message. Euro RSCG Edge has demonstrated exceptional capabilities managing online media for CarMD, and we look forward to continuing to expand their role moving forward."
CarMD's core product is its award-winning CarMD® Vehicle Health System™, which includes a handheld device and web-based information to help drivers diagnose their car's health, catch important safety issues, and estimate repair costs. CarMD also offers value-added vehicle safety and maintenance information for an annual membership fee or single-purchase transaction.
"CarMD is the leader in automotive diagnostics and is precisely the type of client that benefits from our data-driven media approach that is focused on delivering business growth," said Tom Hubbard, Euro RSCG Edge's vice president of online marketing. "We look forward to continuing to deliver revenue growth for CarMD through both new online channels, including our proprietary display media platform Archer, and continued media integration with our offline media teams."
About Euro RSCG Edge
Euro RSCG Edge is the direct response arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Edge is a full-service direct response agency with offices in Boston, San Diego, Los Angeles, Portland, OR and London providing DRTV, Online Media, Print and Radio media and creative services. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA). For more on Euro RCSG Edge, please visit www.eurorscgedge.com.
About CarMD.com Corp.
The mission of Fountain Valley, Calif.-based CarMD.com Corp., is to empower consumers and the vehicle market by providing the tools and information needed to make better-educated decisions about their vehicles' health and maintenance. Distributed by CarMD.com Corp. (an ISO 9001:2008 certified company), the CarMD® Vehicle Health System™ (MSRP $119.85), and related products and services are available in the U.S. direct to consumers at www.CarMD.com. The product is supported Monday – Saturday from 6 a.m. to 6 p.m. (Pacific Time) by live Automotive Service Excellence (ASE) certified technicians based in the U.S.A. For more information, visit www.CarMD.com.
SOURCE Euro RSCG Edge