NEW YORK, Aug. 22, 2011 /PRNewswire/ -- Euro RSCG New York announced today that Tom Morton has joined the agency as Chief Strategy Officer. Morton joins Euro RSCG New York from Publicis Group UK, where he held the same title. Prior to his role at Publicis, Morton served as Chief Strategic Officer of TBWA\London.
In his new role, Morton will report to CEO, Jeff Brooks, and be a part of the Executive Management team of the agency, which includes Co-Chairman Matt Ryan and Lee Garfinkel.
Morton will be responsible for building and managing the agency's department of multi-disciplinary planners, and working across its client roster including Charles Schwab, NYSE, Kraft Foods, Reckitt-Benckiser, Dos Equis, Volvo and IBM. He will also play a crucial role in furthering the agency's commitment to innovation through the creation of new strategic tools, insights and initiatives.
"The opportunity at Euro New York is massive. There's so much to work with: the baked-in digital capabilities, the Future First positioning, the moxie of the people I've met. I'm going to enjoy building a planning culture to match the agency's ambitions," said Morton.
Morton joins during an important time for Euro RSCG New York, as the agency moves to build upon its tradition of high-impact creative work, record-breaking social media campaigns, and extensive digital innovations.
"Tom has all you'd expect in a top-notch planner," said Jeff Brooks, CEO of Euro RSCG NY. "He understands how to take observations and turn them into powerful insights, brings a wealth of experience across client industries, and has a strong command of the digital and social universe. "But perhaps his greatest asset," said Brooks "is his inherent curiosity about broader cultural trends and their impact on brands. That's a critical component of what we were looking for in our Chief Strategy Officer."
Matt Ryan, Co-Chairman of the agency, added: "Our New York office is the global headquarters of the network. Finding someone with a global perspective and experience working in other markets also made Tom a very attractive candidate. He's got the whole package and we're thrilled he's decided to join the Euro family."
Morton will begin his new role at the agency in early September.
About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).
Euro RSCG New York
SOURCE Euro RSCG New York