Euro RSCG Worldwide PR Draws on Legacy of Buzz@ERWW With Launch of Buzz Group
New Agency Practice Area Is Nimble and Powerful in Creating Splash and Momentum for Leading Brands; Has Added Half a Dozen New Clients in the Past Three Months
NEW YORK, July 12, 2011 /PRNewswire/ -- Euro RSCG Worldwide PR recently introduced the Buzz Group, an umbrella division created in response to growing client interest in big, splashy "wows" from small budgets in quick time frames using traditional and social media to create momentum. The group has already worked with clients such as Mary J. Blige and Steve Stoute's FFAWN foundation, Ford's Warriors in Pink and Durex to drum up significant traditional, social and word-of-mouth buzz locally and nationally — and has just added assignments for Chiquita and others.
Some recent hits include more than 230 million media impressions (11.9 million of those on Twitter) for Campaign Money Watch, a 527 against big money in elections; 120 placements in print, online and broadcast for the 2011 Mary J. Blige Honors Concert; a 357 percent increase in Facebook post views and 208 percent hike in feedback for the CLIO Awards; a New York Times placement for Durex in the agency's first month as strategists; 8.5 million media impressions from a Mother's Day broadcast effort for Ford's Warriors in Pink; and 18,000-plus people engaged in a live webchat with Cambio.com for the 2011 Toyota Pro/Celebrity Race.
Currently one of the most-awarded PR agencies of its size in the U.S., ERWW PR has a long history of buzz building, including the launch of metrosexual mania and the creation of the flash mob–like sensation of "shake it like a Polaroid picture."
"We're constantly seeking out new and unconventional opportunities that get — and keep — people talking about brands, causes and corporations," said Lisa Rosenberg, president of ERWW PR, North America. "The Buzz Group has already proven a perfect petri dish for exciting projects and quick hits in every kind of media channel out there today."
Senior Vice President Beth Kitzinger leads the Buzz Group. A communications and marketing expert, Kitzinger has more than 18 years of experience leading internal and external communications efforts. She has developed and managed strategic PR programs for many of America's top marketers in the consumer product, luxury, travel and home-goods categories, from Mercedes-Benz and the Container Store to Wyndham Hotels & Resorts, Sandals and Beaches Resorts, Krups, All-Clad, eBay, Tiffany & Co., and M&M/Mars.
Under Kitzinger's direction, the Buzz Group's areas of expertise include community management, media relations, event production, mobile marketing, sampling and celebrity seeding. The Buzz team has deep experience in producing top-quality consumer and media events, interactive product sampling programs, Prosumer and other key influencer marketing initiatives, multifaceted social media activities and top media placements.
Buzz Group clients include Campaign Money Watch, Chiquita, the CLIO Awards and Prometheus Media, Durex, Mary J. Blige's FFAWN, Ford Motor Co.'s Warriors in Pink, GE Lighting and the annual Toyota Pro/Celebrity Race.
About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we're the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we've seen 30 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford's Warriors in Pink (#welovecause). We're grounded in media, strategy, client service and community to ensure we message in straight talk and real time. For more information: eurorscgpr.com.
Contact:
Jenn Blum
Euro RSCG Worldwide PR
212-367-6924
[email protected]
SOURCE Euro RSCG Worldwide PR
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