NEW YORK, April 11, 2011 /PRNewswire/ -- Euro RSCG Worldwide PR, the public relations arm of global communications giant Euro RSCG Worldwide, today announces several staff changes and initiatives that aim to grow the business to an even greater degree than the expansion it has recently experienced. Marian Salzman, president of Euro RSCG Worldwide PR, North America, since August 2009, will become CEO of PR operations in North America, a new position. She will also build the Euro RSCG Life PR brand in the U.K. and oversee ERWW PR's CSR work and initiatives.
Lisa Rosenberg will succeed Salzman as ERWW PR president, North America. Rosenberg comes from Porter Novelli, where she served as senior partner, director of the agency's global brand marketing practice and managing director of its New York office. She started at Porter Novelli in 1990 and rose from account executive to one of the top five jobs worldwide, where she was responsible for the Porter brand, agency marketing efforts and new business. Rosenberg headed up PN Entertainment and served as strategic counselor to a variety of clients including Procter & Gamble, Reckitt Benckiser and Harman. She has particular expertise in building marketing strategy, global branding, product launches, youth marketing, special events, sponsorships, and entertainment and lifestyle marketing.
For more than 10 years, she managed brand campaigns and global communications initiatives for Gillette, launching such well-known products as ProGlide, Fusion, Mach3, Venus and Sensor for Women. Rosenberg also spearheaded PepsiCo's first global Tweetup in 2008 and subsequent digital initiatives including Internet Week and BlogHer sponsorships.
Among the many brand campaigns and global communications initiatives she has managed, Rosenberg directed activities for the award-winning M&M's "Global Color Vote," the largest promotion in the brand's history, as well as programs for food and beverage clients including Mountain Dew, Snickers, Duncan Hines, Uncle Ben's, Kellogg's, Pizza Hut and Heineken. She also worked on a variety of consumer health campaigns, including the launch of Oral-B Pulsar and Oral-B Stages, Dr. Scholl's "Treat Your Feet Right," Lysol's "Fight the Flu" initiative, and the introduction of Ortho Pharmaceutical's Renova and Merck's Propecia.
An avid writer, Rosenberg has a mommy marketer blog (mommylens.com) where she offers observations on being a manager, marketer and mom. Before joining Porter Novelli, Rosenberg worked at Hill & Knowlton in New York, and Ogilvy & Mather in London. She holds a Bachelor of Arts in history from Johns Hopkins University.
Since Salzman stepped into what was then the top spot at the agency 19 months ago, the group has seen tremendous growth, especially significant new business wins and expansions of existing accounts. Recently, the agency has also had a streak of industry award wins. Among them, PRWeek named Salzman its PR Practitioner of the Year (and the agency's Sisterhood social media lab was a finalist for Innovation of the Year), five of seven entries in PR News's CSR Awards were short-listed (the most of any agency) and three campaigns won awards in the Bulldog Reporter competition. ERWW PR won a bronze SABRE for Speech or Bylined Article (a four-part series of Salzman's on the Huffington Post), was a finalist in two other categories and received a certificate of excellence in five additional SABRE categories. In the Silver Anvils, ERWW PR was a finalist in two categories for client work on Transitions Optical: Marketing Business to Business (Products) and Multicultural Public Relations. Plus, it was a finalist in the Big Apple Awards' Events and Observances, One to Seven Days, category for One Young World. The agency is currently the most awarded public relations agency of its size in the U.S.
"Lisa is the exact right person to help Euro RSCG PR continue on its winning path," said Salzman. "She's a legendary consumer marketer, a focused manager and a hard-driving new business leader—something I know from working closely with her at Porter. One of our many unbeatable partnerships brought PepsiCo PR revenue to the agency. I know she'll continue her winning ways with us and our clients."
Added Salzman: "We are an agency on the move, growing fast, adding business and people, and now reorganizing to be even more effective providers of client solutions." As part of the restructuring, Katie McSorley, formerly executive vice president and head of the award-winning Pittsburgh office of ERWW PR, has been promoted to president, ERWW PR Middle Atlantic, based in Pittsburgh.
In addition, the agency will add five Centers of Excellence to its initiative established with last year's creation of CentEx, a proprietary five-pronged program to continually improve account and client management through training, tools and knowledge. The new centers will address B2B, consumer marketing, health care, wellness and CSR.
For more information about Euro RSCG Worldwide PR, North America, please visit eurorscgpr.com.
About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh, staff in San Francisco, and strategic partners in Boston and Washington, D.C. It is currently the most awarded PR agency of its size in the U.S., including recent awards from PRWeek, PR News and Bulldog Reporter, and is part of Adweek's first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media's 2010 All-Star Network of the Year. Euro RSCG Worldwide PR provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR, health care and wellness to B2B, content creation, social media and consumer marketing. Clients include Bayer Corp., sanofi-aventis, Ford's Warriors in Pink and Transitions Optical. The agency also developed award-winning work for Wyclef Jean's campaign for the presidency of Haiti. Its social media lab The Sisterhood is a decorated industry innovation to help marketers understand the teen girl demographic. Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries and the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).
Euro RSCG Worldwide PR
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