NEW YORK, April 28, 2011 /PRNewswire/ -- This Thursday, Euro RSCG Worldwide will launch a global Royal Wedding Tweetup. Its team members around the globe, known for their leadership in social media, consumer insights, corporate social responsibility and trendspotting, will offer three days of reports on the social, commercial, charitable and future implications of the massive event—and anyone on ERWW staff, in the media, or from the general public who has a Twitter account and is interested in participating may do so using the #EuroTwedding hashtag to join in on the conversation.
In addition, Euro RSCG Worldwide will debut a Royal Wedding microsite (http://bit.ly/f2xud4) where media can join the conversation and see a curated "best of the world's coverage." The network plans to publish topline findings based on what's discussed on the many hundreds of bit.ly's that will be tweeted with the #EuroTwedding hashtag.
"This will be the world's first global social media wedding, 1,500 people will attend in person but millions will follow and engage through social media—as a pioneer in digital and social we wanted to engage in what is a great example of social media's ability to make exclusive events totally inclusive," said David Jones, global CEO of Havas and Euro RSCG Worldwide.
Euro RSCG put digital at the core of its agencies globally before the crowd, back in 2005, and was a pioneer in the digital space, creating three of the first five pieces of commercial content on the Internet in the U.S. Last fall, it officially launched Euro RSCG Social, a cross-discipline, cross-leadership social media arm of the network, whose clients include Dos Equis, Evian, IBM and Volvo.
"We also place high importance on consumer—and especially Prosumer—insights on issues that permeate our life, from gender and generations to travel, shopping and luxury. This Tweetup and microsite are the latest incarnation of our getting to the heart of the consumer and media trends of today," added Jones.
One of the leaders of the trends charge at the network is Marian Salzman, CEO of PR Operations in North America, named one of the world's top five trendspotters. "While the Royal Wedding shouldn't be this kind of grand event, it is overtaking the media and the moment," said Salzman. "It is causing people all over the world to reflect on life over the 15 years since Princess Diana died, to ask themselves how they feel about the end of class structures, and to embrace wholeheartedly the total media invasion that is today's social media world."
For more analysis and thought leadership from Euro RSCG Worldwide about social media, please go to the network's Social Life and Social Media blog/website at www.eurorscgsocial.com.
About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).
Global Communications Manager
Euro RSCG Worldwide
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SOURCE Euro RSCG Worldwide