Europe Active And Intelligent Packaging Market - By Type, Applications, Geography And Vendors - Forecasts, Trends And Shares (2014- 2019)

LONDON, Oct. 13, 2014 /PRNewswire/ -- In the year 2012 the retail and the wholesale services represented 11% of EU's GDP. There are more than 6 million companies active in this sector.

There have been changes in the active and intelligent packaging market in Europe in the last few years. This has been the case because more retail companies have opened many more product lines. Due to larger vertical integration, the retailers have enjoyed more efficient distribution and logistics. This enables the active and intelligent packaging market to grow at a steady pace to help the retail industry in the region.

The research driven pharmaceutical market with the intent of bringing new medicines to improve the quality of life around the world is a key asset to the European economy. The exports from this region in 2012 totalled to €305 thousand million. This region accounted for more than 26% of the world pharmaceutical sales.

This growth in the pharmaceutical market has spurred the growth in the active and intelligent packaging also. Packaging is the key part of the pharmaceutical market because it helps with keeping the drugs safe from contamination and damage.

Active and Intelligent packaging market works closely with both the food industry and the pharmaceutical industry. So with the growth in both these industries the active and intelligent packaging market also increases.

Increasing population is directly burdening the food industry. To meet the requirements, different countries and enterprises are exporting their food products across the world. This has given rise to packaging companies who are providing solutions that expands the shelf life of the food products being exported. Traditional packaging products cannot meet the requirements of food products like meat and frozen foods. These constraints have given rise to new technologies like active and intelligent packaging which provide longevity and freshness to the food products being exported.

Europe Active and Intelligent packaging market is witnessing a remarkable growth. Increasing demand for these packaging products because of changing lifestyles and demand from manufacturers for longer shelf life is driving this market growth. Governments' strict regulations regarding food packaging and safety standards are other such factors which are contributing to the market growth.

The major challenges in this region are the consequences of the financial crisis on the consumer's purchasing power, rising prices of the commodities and the ageing problem of European population. Although the financial crisis hit the European Union pretty badly but with the help of the ECB and other financial institutions the economy is looking to come out of the economic slump.

Some of the vendors mentioned in the report are BASF, Amcor Limited, Landec Corporation, Bemis, Rexam Plc and Sonoco.

Reasons to buy this report

1) Report gives complete market insights, the driving forces of the market, the challenges market faces, about different active and intelligent packaging technologies and their applications

2) It gives market trends of type of active and intelligent packaging technology and by applications

3) A complete market breakdown has been done by Europe countries to give a detailed picture of the market in that particular region

4) The report also gives information of major vendors of active and intelligent packaging products, their existing share in the market, strategies they adopt along with the major products, financials, recent developments and profile of these vendors.

Who should buy this report?

1) Vendors who are into manufacturing of these products as they can get an overview of what competitors are doing and also which markets they can look forward to expand their operations

2) Processed food suppliers in need of better understanding of different technologies and products

3) Investors who are willing to invest in this market

4) Consultants who can have readymade analysis to guide their clients

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