DUBLIN, March 9, 2016 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/mlnjdb/europe_b2c) has announced the addition of the "Europe B2C E-Commerce Market 2016" report to their offering.
Europe is one of the largest B2C E-Commerce markets worldwide. This region is home to two of the five highest ranking countries globally in terms of online retail sales. These two markets, the UK and Germany, accounted for nearly half of the region's B2C E-Commerce sales and had some of the highest online shopper penetration rates in the region in 2015.
France was Europe's third leading country in B2C E-Commerce sales, likewise benefiting from a high double-digit online shopper penetration rate. Due to these markets being in advanced stages of development, their sales growth rates are predicted to be more moderate compared to the rapid growth of emerging B2C E-Commerce markets such as Turkey and Poland.
Some common characteristics emerge in the various online retail markets across Europe, including the increasing importance of mobile and cross-border shopping, this report reveals. For example, in Italy, M-Commerce's share of total online retail sales is projected to more than double through 2017, and in Russia, China-based cross-border shopping websites are gaining popularity each year. Another market trait shared by many countries in Europe is the leadership of clothing as the product category purchased by the highest share of online shoppers in 2015.
Key Questions Answered:
- Which are the leading B2C E-Commerce markets in Europe in terms of sales and growth?
- Which trends arise in B2C E-Commerce across the European countries?
- What are some key product categories purchased online in major European markets?
- What preferences do online shoppers in Europe have with respect to payment and delivery methods?
- How is the competitive environment in B2C E-Commerce in Europe developing and who are the major players?
Key Topics Covered:
1. Management Summary
3. Western Europe
4. Eastern Europe
- El Corte Ingles
- John Lewis
- (20+ Others)
For more information visit http://www.researchandmarkets.com/research/mlnjdb/europe_b2c
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SOURCE Research and Markets