Europe Cross-Border B2C E-Commerce 2015: Cross-Border Online Shopping Flourishes Across Europe

Aug 31, 2015, 01:10 ET from Research and Markets

DUBLIN, Aug. 28, 2015 /PRNewswire/ -- Research and Markets ( has announced the addition of the "Europe Cross-Border B2C E-Commerce 2015" report to their offering.

The cross-border online shopping trend is growing around the world and Europe is no exception. The region's share of global cross-border online retail sales is predicted to amount to one quarter within the next ten years. The share of online shoppers making purchases directly from foreign online retailers differs from country to country within Europe. Among the largest markets, Italy, Spain, Russia and the UK led in penetration of online shoppers making cross-border purchases at least once a year, as of early 2015. Of all the countries in the EU, small markets such as Cyprus, Malta and Luxembourg boasted the highest cross-border online shopper penetration last year. Generally, the share of online shoppers in the EU buying online from other EU member states was higher than the share of those buying from the rest of the world.

The largest B2C E-Commerce markets in Western Europe, the UK and Germany, are attractive destinations for cross-border online shoppers around the world. More than a quarter of all orders dispatched from online merchants in the UK were shipped internationally last summer, and in Germany over half of online merchants were selling to more than one country internationally. Italy and Spain saw their cross-border E-Commerce exports increase as well, though they were still outweighed by imports.

In Eastern Europe, cross-border online retail sales to Russia more than doubled in 2014. Chinese E-Commerce marketplace AliExpress significantly gained in popularity among Russian online shoppers and another China-based player, launched a Russian-language version of its website to gain a share of tens of millions of online orders shipped from China to Russia every year. In Poland, as well, AliExpress ranked in the top 3 overseas E-Commerce websites used by online shoppers, behind eBay and Amazon. Overall, the cross-border E-Commerce trend is expected to persist in all European sub-regions in the near future.

Key Questions Answered:

- How is cross-border B2C E-Commerce evolving in Europe and around the world?

- Which countries in Europe have the highest online shopper penetration rate?

- Which countries are targeted by cross-border online shoppers across Europe?

- How high are cross-border B2C E-Commerce exports and imports of some major European markets?

Companies Mentioned


- Aliexpress

- Amazon

- Apple

- Casino Guichard-Perrachon S.A

- eBay


- Liberty Interactive Corporation

- Macy'S Inc.

- Otto Gmbh & Co KG

- Qiwi

- Suning Commerce Group Co.

- Tesco PLC

- Ulmart

- Vkontakte

- Wal-Mart

- Yandex.Money

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SOURCE Research and Markets