DUBLIN, Jan. 15, 2019 /PRNewswire/ --
The "European Animation, VFX & Games Industry: Strategies, Trends & Opportunities, 2019" report has been added to ResearchAndMarkets.com's offering.
The total value of European animation industry was US$ 45.6 billion in 2018 and is projected to reach US$ 46.2 billion by 2020. The size of European video gaming industry was US$ 19 billion in 2018 and is projected to reach 21.5 billion by 2020. The spend on special effects as a percent of production cost is about 20%-25%. The traditional form of content viewership is giving way to a sharp increase in streaming video consumption.
The demand for animation, VFX and gaming has expanded with the increase in targeted broadcasting hours by cable and satellite TV, availability of low cost internet access, penetration of mobile devices along with the growing popularity of streaming video. In addition, the demand for Animation and VFX content to power immersive experiences such as Augmented Reality and Virtual Reality is growing exponentially.
The rapid advancement of technology has made animation, VFX & games available to the masses, and this industry has become one of the fastest growing segments in the global media and entertainment market. We are increasingly seeing more of the global animation, VFX and games production taking place in a globally distributed mode. Production work is becoming global with tax incentives, regional low labor costs and lower computing costs, which put pressure on companies to reduce costs and set up facilities in tax advantaged or low-cost regions. This is a model which is increasingly being tapped by content producers.
The European animation studios have started partnering with global players to produce animation content for Television. These alliances have resulted in content suited for local population. This is particularly seen in countries such as France, UK, Germany and Spain. The European animated feature film industry has still not achieved the popularity and global appeal of their American counterparts. International marketing is a key area for improvement for European animation studios. There are very few European films with trans-national success. This is partly due to the diverse cultural backgrounds. However, this is undergoing change with a small number of local European productions enjoying European and global success.
STRATEGIES, OPPORTUNITIES, GROWTH FACTORS
Global consumers are displaying a growing appetite for engaging, highdefinition visual experiences. Moviegoers are demanding high quality productions with engaging visual effects and realistic animation and studios are including more animation and VFX shots into films. Consumers are consuming more immersive content across channels such as ultra-highdefinition TVs, tablets and smartphones to head mounted devices.
Animation, VFX and games content is being consumed not only on Netflix, Amazon, Hulu and Twitch, but also on YouTube, Twitter and Facebook. With the growing internet penetration and access to multimedia devices, customers are spending more time on streaming digital content. Streaming video is the fastest growing segment distribution channel for animation and is witnessing double digit growth and the same is expected to continue for the next few years.
This growth is attributed to the exponential growth in the number of online video viewers throughout the world. Cloud computing is playing a key role in character rendering and modeling processes as cloud based rendering of animation films is more effective and efficient as it reduces the time and cost compared to traditional rendering.
Cloud Gaming services which are growing at an exponential pace would need the right pricing model to both drive adoption and generate sufficient returns for platforms and publishers. The availability of low cost micro-payment systems is allowing users to pay for access or download small quantities of digital content and is the key for online games market to grow. Artificial Intelligence and Machine Learning based techniques are being used for ingame analytics, customer acquisition, retention, cross sell, churn, classify player behavior etc.
Popular eSports tournaments have rich spectator interactions and immersive fan experiences for in-person and online viewers. Micro-segmentation of fans is emerging as eSports leagues and tournament are consolidating various genres, platforms and viewing experiences by careful customer segmentation, targeting and positioning. China has become a leader in eSports and several tournaments are organized throughout the year with millions participating in both online and offline modes.
Key Topics Covered:
European Animation Industry
- DEMAND FOR TV CONTENT
Feature Film Industry in Europe
- MARKETING AND MERCHANDISING
Trends in Europe
- COLLABORATION AMONG EUROPEAN STUDIOS
- DRIVERS FOR SUCCESS
- ANIMATION COST STRUCTURES IN EUROPE
Animation Movie Budgets in Europe
Strategies and Models for Animation financing in Europe
- ANIMATION FUNDING AGENCIES
- CENTRALISED ANIMATION FUNDING AGENCIES IN EUROPE
Television Series Development in Europe
- PITCHING TELEVISION SERIES TO BROADCASTERS
Copyright Chain in Europe
Co-Production Strategies in Europe
- CONTRACTUAL ISSUES
- KEY RIGHTS IN CO-PRODUCTION AGREEMENTS
- CO-PRODUCTIONS AND OUTSOURCING
Distribution Strategies in Europe
- PRODUCER-DISTRIBUTOR CO-FINANCING PATTERNS
3D Market in Europe
- ADVANTAGES OF 3D
- DISADVANTAGES OF 3D
Industry Constraints and Challenges
Market size of European Animation, VFX & Games industry
Animation Content demand by TV Channels in Europe
European Animation & VFX industry Market Size
European Games industry Market Size
Animation, VFX & Games Industry
Recent Movie Trends
History and Evolution of Animation & VFX Industry
- FOREIGN INFLUENCE
- EARLY ATTEMPTS AT LOCAL CONTENT DEVELOPMENT
- LATER ATTEMPTS AT LOCAL CONTENT DEVELOPMENT
- ANIMATION DURING THE 1990S
Industry Structure and Location
German Animation funding
- TYPES OF PUBLIC FUNDING
- FEDERAL FUNDING
- REGIONAL FUNDS
- PRIVATE FUNDING SOURCES
Strategies for Studios
Key Players in the Animation & VFX Industry
Size of Animation Industry
- TERRESTRIAL TELEVISION
- CABLE TELEVISION
- ANIMATION TELEVISION CHANNELS
German Video Games Industry
- KEY TRENDS IN THE VIDEO GAMES INDUSTRY
- VIDEO GAMES INDUSTRY STRUCTURE
- VIDEO GAME BUSINESS MODELS
- ONLINE VIDEO GAMING BUSINESS MODELS
- VIDEO GAMES INDUSTRY VALUE CHAIN
- MOBILE GAMES INDUSTRY VALUE CHAIN
Key Opportunities & Strategies for Video Games Industry
Video Games Market Segments
- MOBILE VIDEO GAMES SEGMENTS & GENRES
- ESPORTS MARKET
Video Games Market Size & Opportunity
For more information about this report visit https://www.researchandmarkets.com/research/h84z3k/european?w=5
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