European FTTH/B Enterprise Market Opportunities in SME's Access and IT Services, 2018-2022: Fibre Creates Opportunities Beyond their Core Business, but also Increases Competition

DUBLIN, Nov. 12, 2018 /PRNewswire/ --

The "FTTH/B Enterprise Market - Opportunities: SME's Access and IT Services" report has been added to ResearchAndMarkets.com's offering.

Now that virtually every country is engaged in deploying fibre to the home/building networks, what opportunities are opening up for operators in the B2B market?

• This report takes a look at FTTH/B strategy issues and challenges for operators targeting the B2B market.
• It identifies the different types of opportunities in this market.
• Analyses operators' pricing strategies.
• Details the strategies of leading operators in seven European countries (EU-7): France, Germany, Portugal, Spain, Sweden and the UK.
• And provides quantified market forecasts up to 2022 for the SME market (companies with 0 to 250 employees), and for the EU-7 and EU-28 markets.

Key Topics Covered:

1. Key Findings
1.1. Still growth potential for fibre access products in the SME market
1.2. Opportunities tied to the development of ICT products
1.3. Fibre creates opportunities beyond their core business, but also increases competition

2. Methodology
2.1. General methodology of IDATE reports
2.2. Methodology specific to this report

3. Opportunities for fibre in the B2B market
3.1. B2B market issues and challenges
3.1.1. A disparate target clientele
3.1.2. A significant share of operators' revenue
3.1.3. But revenue being squeezed
3.2. Fibre's technical properties
3.2.1. Description
3.2.2. Latency
3.2.3. Dedicated fibre, shared fibre
3.3. Opportunities tied to the development of ICT solutions
3.3.1. Operators' ICT strategies
3.3.2. Fibre as accelerator of new products: cloud and cybersecurity
3.3.3. Legitimate vendors and an opportunity to enhance basic plans
3.3.4. ICT growth outlets created by fibre
3.4. Still room for growth in the SME market
3.4.1. Market opportunities
3.4.2. Specific properties
3.5. FTTH/B for businesses to kick start the market
3.6. Pricing strategies
3.6.1. Prices that target the self-employed and SoHo/ SMEs: modelled on B2C
3.6.2. Prices aimed at SMEs and large corporations: dedicated fibre or leased line
3.6.3. Decreasing prices to stimulate the market
3.6.4. Very attractive prices for professionals
3.6.5. Fibre prices to encourage users to switch
3.6.6. Bundles to secure loyalty and increase ARPU

4. Market estimates
4.1. Background: enterprise demographics
4.1.1. EU-7
4.1.2. EU-28
4.2. Disparate pace of FTTH/B rollouts
4.3. SME market forecasts
4.3.1. EU-7
4.3.2. EU-28

5. Detailed national benchmark
5.1. Germany
5.1.1. Background: low fibre penetration and a desire to step up rollouts
5.1.2. Deutsche Telekom: focused on fibre for the businesses market
5.1.3. Competition
5.1.4. Market worth
5.2. The UK
5.2.1. Background
5.2.2. BT: FTTH/B for SMEs and consumers
5.2.3. Competition
5.2.4. Products
5.2.5. Market worth
5.3. Italy
5.3.1. Background
5.3.2. Telecom Italia: an ICT/fibre strategy aimed at SMEs
5.3.3. Competition
5.3.4. Market worth
5.4. Spain
5.4.1. Background
5.4.2. Network development: Europe's largest
5.4.3. B2B products
5.4.4. Strategic positioning on digital solutions: Wayra, Luca, Aura
5.4.5. Competition
5.4.6. Market worth
5.5. France
5.5.1. National market background
5.5.2. Orange: a clear fibre strategy
5.5.3. B2B products
5.5.4. Fibre plans
5.5.5. Competition
5.5.6. Orange B2B market worth
5.5.7. Market worth
5.6. Portugal
5.6.1. Background
5.6.2. Network rollouts
5.6.3. B2B solutions: aimed chiefly at small businesses
5.6.4. Competition
5.6.5. Market worth
5.7. Sweden
5.7.1. Technological choices
5.7.2. Competition
5.7.3. Product line
5.7.4. Market worth

6. Glossary

Companies Mentioned

• Bouygues Telecom
• BT
• Deutsche Telekom
• FastWeb
• Orange
• Orange SP
• Portugal Telecom
• SFR
• Telecom Italia
• Telefnica
• Telia
• Versatel
• Vodafone GER
• Vodafone IT
• Vodafone SP

For more information about this report visit https://www.researchandmarkets.com/research/9dm2kq/european_ftthb?w=5

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