BALTIMORE, April 26, 2017 /PRNewswire/ -- As the owner of several franchise locations, Dean Kapneck understands the importance of capitalizing on a successful expansion into hot markets.
"Team work makes the dream work," says Kapneck. "It's a great feeling to see how far we have come, (particularly) after having zero knowledge about franchises or retail business."
Now responsible for the operation of six European Wax Center (EWC) locations, Dean Kapneck and former wife, Audrey Klein, have experienced considerable success.
With plans to open an additional four locations over the next two years, Kapneck isn't hesitant to give credit where credit is due.
"Bringing Audrey on as my business partner was one of the best decisions I've ever made," says Kapneck of Klein. "Audrey is the face of our business. She is the role model/inspirational leader and den mother wrapped (up) in one."
"In business, Audrey brings so much value to the table … we honestly couldn't function without her."
Kapneck also credits Klein as the heart and soul of the six-location operation.
"She leads by example," says Kapneck. "Her kindness and generosity have created a sense of loyalty that is positive as well as contagious. The employees call her about everything from boyfriend issues to opening savings accounts."
In addition to employing more than 200 people throughout their Maryland and New Jersey locations, Kapneck and Klein are proud to have Jake, their son, work alongside them. Now an integral addition to their operation, Jake Kapneck was initially apprehensive about coming on board.
"I wasn't crazy about getting into the business of beauty four years ago; however, when I took a step back, I realized I was in the middle of a tremendous opportunity; it was a no-brainer to be all in," says Jake. "Working with my dad and mom has taught me all aspects of running a business with multiple locations. I am now confident I can steer any company to success.
"We get one chance to show our guests how awesome we are," says Klein. "I tell the girls: Make your guest feel the way you would want to feel as if you were coming in for a service. YOU DON'T GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION."
Dean Kapneck and Audrey Klein share responsibility for six European Wax Center franchise locations throughout New Jersey and Maryland.
SOURCE Dean Kapneck