Eurosport/SOCCER.COM and American Airlines Launch 'Give and Go' Contest for Hispanic Soccer Fans

HILLSBOROUGH, N.C., July 19 /PRNewswire/ -- American Airlines and Sports Endeavors, Inc., better known as Eurosport/SOCCER.COM, have teamed up to give one lucky soccer fan two roundtrip tickets to Rio de Janeiro, Brazil.

"Eurosport/SOCCER.COM is excited to work with American Airlines for the third consecutive year," said Vicente Navarro, Eurosport's Director of Hispanic Marketing. "American Airlines is committed to promoting soccer in the United States, and the 'Give and Go' Contest is a great way to leverage their sponsorship and connect with Hispanic soccer fans."

The "Give and Go" Grand Prize winner will receive round-trip airfare for two to Rio de Janeiro, where they'll spend four nights in a luxury hotel, attend a professional soccer match, and receive a $1,000 gift card. Contestants can also win gift cards, autographed jerseys, soccer balls and more. Visit www.soccer.com/giveandgo to learn more about the contest.

"We see the 'Give and Go' Contest as a great opportunity to offer soccer fans the chance to experience a soccer game in one of our 250 American Airlines destinations worldwide. Last year's winners attended a game in Madrid and we know this year's winners will have the same great experience in Brazil," said Billy Sanez, American's advertising and promotions Director.  The promotion was developed by the AC&M Group, American Airlines' Hispanic promotional agency.

American Airlines is the official airline of Major League Soccer, as well as individual clubs including FC Dallas, New England Revolution, D.C. United and Chicago Fire.

Eurosport, which was founded in 1984, is the leading soccer retailer in the United States. In 2007, Eurosport expanded its catalog and website operations to accommodate the growing Hispanic population. Spanish-speaking soccer fans can now shop by reading the Eurosport en Espanol catalog, or by visiting espanol.soccer.com. Eurosport serves more U.S. Hispanic soccer consumers than any other soccer retailer in the country.

"Hispanic consumers comprise an important and rapidly growing market segment in the U.S.," said Durward Williams, Eurosport's Director of Strategic Alliances. "The 'Give and Go' Contest will undoubtedly connect with these consumers and appeal to their unrivaled passion for soccer."  

Visit www.soccer.com/mediakit for more information about advertising opportunities with Eurosport/SOCCER.COM.

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

About Eurosport

Founded in 1984, Sports Endeavors, Inc., better known as Eurosport/SOCCER.COM, is the world's leading authentic grassroots soccer company. SOCCER.COM has more than two million visitors per month, and the Eurosport catalog has the largest distribution of any U.S. soccer publication. Sports Endeavors also operates leading online retail sites for lacrosse and rugby: lacrosse.com and worldrugbyshop.com.

SOURCE Sports Endeavors, Inc.