Eurosport/SOCCER.COM Partners with Makita to Launch the 'El Tricolor' Contest for Hispanic Soccer Fans

HILLSBOROUGH, N.C., April 15 /PRNewswire/ -- Makita U.S.A., Inc. and Sports Endeavors Inc., better known as Eurosport/SOCCER.COM, have partnered to launch the "El Tricolor" Contest on espanol.soccer.com.

"El Tricolor," which refers to the red, green and white worn by the Mexican National Soccer Team, offers soccer fans a chance to win Makita power tools, signed replica apparel from some of Mexico's best soccer players, and $1,000 of Eurosport gift cards. Contest runs from April 6 to July 15, 2010.  Visit www.soccer.com/eltricolor for rules and regulations. Some restrictions apply.

"Eurosport/SOCCER.COM is excited to partner with Makita Industrial Power Tools," said Durward Williams, Eurosport's Director of Strategic Alliances. "Makita is an important and enthusiastic sponsor of soccer in the U.S., and the new 'El Tricolor' Contest promises to engage Hispanic soccer fans nationwide."

Makita is the Official Power Tool Sponsor of Major League Soccer and the Mexican National Soccer Team (FMF). With nearly 100 years of experience in advanced motor design, Makita applies the latest innovation to engineer and manufacture the best power tools in the world. With the FIFA World Cup™ South Africa rapidly approaching, Makita hopes the "El Tricolor" Contest, a facet of Makita's "Dominate the Game" campaign, will connect with soccer fans throughout the game's premier tournament.

"The Hispanic contractor is a vital part of the U.S. construction industry, and our participation in soccer and our new 'Dominate the Game' campaign is a great way to connect with this market," said Raquel Navarrete, Marketing Specialist, Emerging Markets at Makita.

Eurosport, which was founded in 1984, is the leading soccer retailer in the United States. In 2007, Eurosport expanded its catalog and web site operations to accommodate the growing Hispanic population. Spanish-speaking soccer fans can now shop by reading the Eurosport en Espanol catalog, or by visiting espanol.soccer.com. Eurosport serves more U.S. Hispanic soccer consumers than any other soccer retailer in the country.

"Hispanic consumers comprise an important market segment in the U.S.," said Vicente Navarro, Eurosport's Director of Hispanic Marketing. "The 'El Tricolor' Contest will undoubtedly connect with these consumers and strengthen Makita's reach in the power tool industry."  

Visit www.soccer.com/mediakit for more information about advertising opportunities with Eurosport/SOCCER.COM.

About Makita
Makita U.S.A., Inc. is a worldwide manufacturer of industrial quality power tools and accessories. Makita applies leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power. For more information, please call 800/4-MAKITA (800/462-5482) or visit the website at makitatools.com.

About Eurosport

Founded in 1984, Sports Endeavors, Inc., better known as Eurosport/SOCCER.COM, is the world's leading authentic grassroots soccer company. SOCCER.COM has more than two million visitors per month, and the Eurosport catalog has the largest distribution of any U.S. soccer publication. Sports Endeavors also operates leading online retail sites for lacrosse and rugby: lacrosse.com and worldrugbyshop.com.

SOURCE Sports Endeavors, Inc.