Event Management Software Provider Certain Acquires Check In Easy

Addition of leading mobile app for event check-in extends Certain's ability to deliver outstanding event experiences that yield measurable returns for marketers and event planners

Oct 02, 2013, 08:00 ET from Certain, Inc.

SAN FRANCISCO, Oct. 2, 2013 /PRNewswire/ -- Certain, Inc., the leader in enterprise event management software, today announced it has acquired Check In Easy, a mobile app that streamlines, simplifies and increases the speed of event check-in and on-site registration to improve the event experience for attendees and the productivity of event organizers.  

With more than 12,000 users from leading companies, such as McKesson Corporation and Sony Music Corporation, Check In Easy enables Certain to combine a superior check-in service with its unmatched event personalization and management capabilities, designed to increase event value for all stakeholders - marketers, attendees, exhibitors and event organizers. 

"Certain is moving aggressively to deploy industry-leading technology that enables marketers and event planners to deliver highly-personalized event experiences for their attendees," said Peter Micciche, CEO of Certain. "With Check In Easy's proven, lightning-quick registration capability, event organizers can deliver a great event 'first impression' and more easily capture attendee data for critical lead generation activities during and after an event to accelerate revenue."

The Check In Easy mobile app allows event professionals to complete the check-in process for both pre-registered attendees and on-site additions in a fraction of the time it takes with a traditional paper and pen process. A new Boarding Pass feature further reduces check-in to a simple one-second scan. Targeted text and email alerts keep event staff and attendees up to date on important attendee arrivals, room changes and other late-breaking event information. Attendee lists automatically sync between mobile devices, keeping data organized and eliminate the need for manual reconciliation.  Answers to ad hoc queries and statistics are available instantaneously, and Check In Easy even allows event planners to track event progress remotely.  Downloadable at www.checkineasy.com for both iOS and Android devices, Check In Easy will continue to work with any event management platform and as a stand-alone app.

"Check In Easy provides a fast and efficient way for us to handle registration for all our events.  With virtually no training required, it has been pivotal in raising the productivity of our on-site registration staff and has dramatically improved the attendee experience," said Alison Becker, Senior Director, Experiential Marketing, Ciena.  "We have many regional events and Check In Easy provides a seamless process regardless of internet connection."

With Certain and Check In Easy, event planners and marketers can provide highly branded and personalized event experiences from the moment attendees begin the registration process through onsite check-in and participation in the most relevant sessions, activities, social networks and face-to-face meetings that match their interests. By collecting rich attendee profile data and integrating with Marketing Automation and CRM systems, Certain helps marketers optimize event follow-up and incorporate events as a measurable touchpoint in the revenue cycle.

"It's fantastic to have the backing and resources of a leading event management company," said Justin Baer, Founder of Check In Easy. "We developed Check In Easy to forever change the event check-in process – paper, pen and dog-eared spreadsheets are now a thing of the past. It will be exciting to see the next phase of Check In Easy as it benefits from the wealth of industry expertise and technical depth available at Certain, a knowledge base dedicated to helping marketers deliver exceptional attendee experiences that measurably impact the sales pipeline."

Try a Free trial of Check In Easy today.

To learn more about Check In Easy please join us on October 10th at 12:00pm ET and 9:00am PT for, Revolutionizing your Attendee Experience with Check In Easy, a detailed webinar on how Check In Easy and Certain are working to improve the attendee experience for all events.

About Certain: Powering Connections, Accelerating Business

Certain provides a complete enterprise event management platform that powers personalized event experiences and enables meaningful connections to accelerate business. Used by the largest corporations, meeting management companies and event producers worldwide, the Certain platform enables attendee management, event branding, social and mobile participation, and 1-to-1 meetings that engage audiences and maximize event value for all participants. With Certain's proven SaaS-based technology, cross-functional event teams collaborate, streamline processes and reduce costs to execute flawless events with operational excellence. To maximize the business impact, the Certain platform integrates easily with marketing automation and enterprise systems to deliver rich customer insights as well as event intelligence.

Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. For more information please visit www.certain.com.

Michelle Schofield
Certain, Inc.
(650) 393-0530

SOURCE Certain, Inc.