BOULDER, Colo., March 11, 2011 /PRNewswire/ -- The world's largest natural and organic products trade show will be fortified and aligned with a powerful new ingredient - engredea. The launch of the in-person event was announced on-site at SupplyExpo/Natural Products Expo West. In 2012 engredea will descend on Anaheim with a sharp focus on ingredients and innovation coupled with an aggressive plan to shape the future of product development across food, beverage, dietary supplements and nutricosmetics.
Manufacturers will attend engredea to connect with hundreds of exhibits featuring innovative new ingredients, packaging, equipment and technologies, plus networking events and a comprehensive education program that provides industry intelligence backed by the incisive Supply Network editorial team, part of NewHope360. Set to revolutionize the industry, engredea seeks to create a powerful business environment to cultivate community and foster sourcing, buying, selling and education. Engredea represents the industry's next generation by replacing its predecessor - SupplyExpo.
"As industry ambassadors, we are excited to redefine ingredient-focused events with the introduction of engredea." says Len Monheit, Executive Director, engredea and the Supply Network. "It's about innovation, idea generation and community. With a focus on hands-on innovation, engredea will prevail as the driver for new product development in our industry, making it both a unique and invaluable event."
Launch Announcement Highlights:
- Unveiling ceremony: 9:45 am Friday March 11 - Hall A Entrance at SupplyExpo/Expo West in Anaheim, CA
- Social Networking Lounge: Hall A SupplyExpo, booth #147, prizes and chance to win an iPad
- Supply Network Representatives –the Supply Network team can answer questions regarding the launch of engredea in Hall A
About engredea (www.engredea.com): Encompassing the world of ingredients, engredea brings together the community of leading suppliers and manufacturers to source new ingredients, packaging, technologies, equipment, and services. Co-located with Natural Products Expo West and Nutracon.
New Hope's Supply Network provides integrated media solutions connecting ingredient suppliers, manufacturers and service providers in the global nutrition industry.
New Hope Natural Media (www.newhope360.com) is the leading media resource and information provider for the natural, organic, and healthy products industry, with print, in-person/event, and e-business products and services. Penton Media (www.penton.com) is the largest, independent business-to-business media company in the U.S., serving more than 6 million business professionals every month.
Contact: Heather Smith