SAN FRANCISCO, April 26, 2016 /PRNewswire/ -- Teespring, the leading social commerce platform and Eventbrite, the world's largest self-service ticketing and registration platform, today announced a collaboration that allows event organizers to easily create and sell custom merchandise to their event attendees. Now available for organizers on Eventbrite Spectrum, the new integration drastically simplifies the once-complicated process of designing and manufacturing event merchandise and is the first e-commerce integration built on Eventbrite's third-party API platform.
"With the addition of e-commerce and apparel design technology from Teespring, we're thrilled to not only give our customers a new way to connect with their attendees, but also offer them a valuable opportunity to earn additional revenue," said Dylan Serota, Head of Platform at Eventbrite. "By leveraging the new Teespring integration, Eventbrite organizers will keep all of the profit for every shirt they sell, turning the addition of event merchandise into a new revenue stream."
"Merchandise and events go hand-in-hand. It's a way for any event attendee to express their passion at an event, and to extend their experience beyond that moment. In the past, organizers had to overcome major barriers to create custom apparel for an event. Teespring's integration with Eventbrite transforms that experience. An event organizer can design apparel for an event and make it available for purchase within minutes," said Robert Chatwani, Chief Marketing and Revenue Officer of Teespring. "Just like Eventbrite helps you create live events for your cause, hobby or team, Teespring lets anyone turn their passion into a great product, with no risk or upfront investment. It's a great fit, and we're very excited to partner with Eventbrite."
Direct integration streamlines a complicated process
Previously, organizers would have to work directly with apparel shops on the manufacturing and logistics, estimating quantity, guessing sizes - and the apparel would only be available to purchase at the event. Teespring resides directly in the Eventbrite dashboard, so creating and offering custom apparel becomes part of Eventbrite's seamless event flow. Through the integration, organizers log into Teespring with just their Eventbrite credentials and are able to upload artwork and transfer event information directly into the campaign. The Teespring campaign then embeds automatically in their event page so attendees can purchase from them directly. After the campaign ends, Teespring prints and ships all of the merchandise directly to buyers, so event organizers don't have to worry about any operational challenges typically associated with producing and fulfilling merchandise. Organizers also have the ability to further market their merchandise by opting in to an automated email sent to attendees after they buy a ticket. This not only saves time, but offers an opportunity to connect with attendees with branded apparel when they're excited about the event.
"As a venue running 30+ live shows per week - dance, comedy, live music etc - Eventbrite is an essential tool for helping us run our business," said Duncan Wold, Head of Digital & Marketing at PianoFight. "While we currently offer some merch online, most of our shows don't have any because managing orders takes time that we don't have. This new partnership between Teespring and Eventbrite is going to allow us to create and sell a ton more merch to a ton of shows. We're stoked!"
By the numbers:
- Teespring has paid out more than $200 million to people who've created apparel on the platform
- 1 in 50 Americans has bought an item on Teespring
- Eventbrite processes about 2 million tickets per week and hosted more than 2 million events in 2015
- The Eventbrite Spectrum API platform has more than 130 integrations that make organizing events easier; popular integrations facilitate sharing on Facebook, communication on MailChimp, and polling on SurveyMonkey
Teespring is a commerce platform that enables anyone to create and sell products that people love, with no cost or risk. Teespring powers all aspects of bringing merchandise to life, from production and manufacturing to supply chain, shipping, and customer service. By unlocking commerce for everyone, Teespring is creating new opportunities for entrepreneurs, influencers, brands, and anyone who rallies communities around specific causes or passions. Headquartered in San Francisco, Teespring is venture-backed by Andreessen Horowitz, Khosla Ventures, and Y Combinator.
Eventbrite is the world's largest self-service ticketing platform, hosting a vibrant collection of live experiences to fuel people's passions and enrich their lives. For organizers, Eventbrite provides a seamless, professional grade solution to create compelling event pages, sell tickets, promote and manage events, and analyze results - from the web or any mobile device. For attendees, Eventbrite offers access to a wide variety of live experiences, from small photography and yoga classes to large concerts and festivals with tens of thousands of people. Founded in 2006 and headquartered in San Francisco, the company has processed more than 200 million tickets in 180 countries and has 11 offices around the world. Investors include Sequoia Capital, Tiger Global and T. Rowe Price. Learn more at www.eventbrite.com.